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What Exactly Is It That Makes A Blog Seo Friendly?


Best Answer Michael Martinez , 10 March 2015 - 10:33 AM

There are many blogs that do NOT "rank higher" and thousands of Webmasters who have failed to build strong search referral traffic have expressed disappointment in blogging through the years.

 

It's not that a blog is better for SEO.  It is about what you do with your Website that determines whether it is optimized for search.

 

But I think that people mistake "optimizing for search" as being synonymous with "build more search referral traffic".

 

A badly optimized site can receive a huge amount of search referral traffic.

 

A well-optimized site can receive hardly any search referral traffic.

 

You have to create a Website that attracts searcher interest once it is shown in the search results.  The optimization can improve your chances for doing that but it doesn't guarantee you any traffic.

 

On the other hand, if you're chasing keywords then you may be making some beginner mistakes, such as chasing keywords that are highly competitive.  You need experience and resources to compete in such high-traffic expressions.  And you also need to know how to filter out the high-traffic queries that won't produce the kind of visitors you want (that varies by site and owner).

 

A blog is a content management system, which means that it makes it easy for you to publish content.  You don't have to know how to code HTML documents by hand.  That is the chief advantage of using a blog to publish a Website.

 

All the standard features or capabilities of blog software have been criticized and praised by people through the years.  What is inadequate by one person's standards has been celebrated as miraculous by someone else's.

 

In general what makes a Website popular and successful is that you publish:

  • Content that makes YOU feel passionate about what you are saying

  • Content that brings something new to the discussion for at least a few of your readers

  • Content that reflects/or conveys who you are, your personality, and your feelings indirectly

  • Content that makes people laugh, cry, angry, sad, bitter, happy, etc.

 

The Search Engine Optimization is useful once you have an idea of what you are going to do with your blog, but the less passionate you are about whatever you publish the more you expect from the SEO in terms of compensating for the weakness of your content.

 

For example, if you're just trying to get in on the action in some well-established set of queries (a query space) as an affiliate or feed-driven reseller, you probably think that you need to use SEO to make the site successful.  But SEO cannot make prunes from prunes.  You have to start with plums, which means that you have to deliver rich, useful, relevant content that someone out there will be interested in.  If you're just hiring freelancers, or writing topics around some set of keywords you researched, it's going to be really hard for you to care about what you put on that blog.

 

The mechanics of the blog can work for or against you.  For example, you can set up Author, Category, Monthly, Weekly, and Tag archives on your blog but these can both hurt and help a Website.  Are you creating unnecessary archives?  Are you using too many archives for each post?  Do you republish the entire post on each archive?  Are you trying to squeeze dozens or hundreds of archive links into your navigation?  Think about what you as the blog visitor can benefit from and try to build a blog structure around those parts of the blog you yourself like to use.  Just because you can do all these things with a blog does not mean you should.

 

The blog can also publish an RSS feed.  RSS feeds are important resources in helping search engines and blog directories discover your new posts.  But other sites may use your RSS feed to republish some or all of your content.  Can you live with that?  Does it bring you traffic?  Do you feel confident in your blog's ability to rank well in the search results for its own name and the unique titles of its own articles?  Some people disable the RSS feed, and that hurts discovery but it can also protect against unwanted duplicate content.

 

Some people like to include meta descriptions in their HTML documents.  These are not required for SEO but if you like meta descriptions then you either have to choose a blog platform that allows you to create and edit them or you else you have to find a plugin or module that adds such an ability to your blog.  But you don't want to leave it to the software to autogenerate the meta descriptions because if they are broken or duplicated across many articles/pages and you cannot change them that is not going to be good for you.

 

SEO is not the solution for any Website.  It is a process you bring into play to enhance your site's native ability to appear in search results that are relevant to whatever you are publishing.  If you are not publishing much then SEO cannot do much for you.  If you ARE publishing a lot of content then you have to make sure it's useful and interesting content, and not just a lot more of the same stuff you have already published.

 

Many people are learning the hard way that frequency of publishing is a two-edged sword.  On the one hand it IS good to publish frequently and more often if you allow your blog to use PINGs to notify the search engines of new posts.  On the other hand, if you're just publishing a lot of articles because you read somewhere that it's good to publish frequently and more often then you are most likely doing it wrong, too much, and hurting yourself more than you are helping yourself.

 

Never publish anything you don't care about.  Always be willing to go back through your old posts and remove any that you feel are no longer relevant.

 

Don't worry about the minutiae of technical SEO until you are very comfortable with these first steps and ready to take it to the next level. Trying to jump into intermediate or advanced SEO from the start is not only inadvisable, it's counter-productive in most of the situations I have reviewed.  The people who succeed on their first or second try at the more advanced stuff are very, very fortunate and quite rare in my experience.

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3 replies to this topic

#1 mrliketolearn

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Posted 10 March 2015 - 09:08 AM

Hi,

 

I was wondering what it is about a blog that helps it to rank your site higher? For example is it just the word 'blog' that the search engines like?

 

Because I was wondering if my site's gallery of news articles performs just as well as a blog for SEO or maybe I could help it perform better if I labelled the news section as a blog, or are there other things about a blog that help them rank your site higher?



#2 Michael Martinez

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Posted 10 March 2015 - 10:33 AM   Best Answer

There are many blogs that do NOT "rank higher" and thousands of Webmasters who have failed to build strong search referral traffic have expressed disappointment in blogging through the years.

 

It's not that a blog is better for SEO.  It is about what you do with your Website that determines whether it is optimized for search.

 

But I think that people mistake "optimizing for search" as being synonymous with "build more search referral traffic".

 

A badly optimized site can receive a huge amount of search referral traffic.

 

A well-optimized site can receive hardly any search referral traffic.

 

You have to create a Website that attracts searcher interest once it is shown in the search results.  The optimization can improve your chances for doing that but it doesn't guarantee you any traffic.

 

On the other hand, if you're chasing keywords then you may be making some beginner mistakes, such as chasing keywords that are highly competitive.  You need experience and resources to compete in such high-traffic expressions.  And you also need to know how to filter out the high-traffic queries that won't produce the kind of visitors you want (that varies by site and owner).

 

A blog is a content management system, which means that it makes it easy for you to publish content.  You don't have to know how to code HTML documents by hand.  That is the chief advantage of using a blog to publish a Website.

 

All the standard features or capabilities of blog software have been criticized and praised by people through the years.  What is inadequate by one person's standards has been celebrated as miraculous by someone else's.

 

In general what makes a Website popular and successful is that you publish:

  • Content that makes YOU feel passionate about what you are saying

  • Content that brings something new to the discussion for at least a few of your readers

  • Content that reflects/or conveys who you are, your personality, and your feelings indirectly

  • Content that makes people laugh, cry, angry, sad, bitter, happy, etc.

 

The Search Engine Optimization is useful once you have an idea of what you are going to do with your blog, but the less passionate you are about whatever you publish the more you expect from the SEO in terms of compensating for the weakness of your content.

 

For example, if you're just trying to get in on the action in some well-established set of queries (a query space) as an affiliate or feed-driven reseller, you probably think that you need to use SEO to make the site successful.  But SEO cannot make prunes from prunes.  You have to start with plums, which means that you have to deliver rich, useful, relevant content that someone out there will be interested in.  If you're just hiring freelancers, or writing topics around some set of keywords you researched, it's going to be really hard for you to care about what you put on that blog.

 

The mechanics of the blog can work for or against you.  For example, you can set up Author, Category, Monthly, Weekly, and Tag archives on your blog but these can both hurt and help a Website.  Are you creating unnecessary archives?  Are you using too many archives for each post?  Do you republish the entire post on each archive?  Are you trying to squeeze dozens or hundreds of archive links into your navigation?  Think about what you as the blog visitor can benefit from and try to build a blog structure around those parts of the blog you yourself like to use.  Just because you can do all these things with a blog does not mean you should.

 

The blog can also publish an RSS feed.  RSS feeds are important resources in helping search engines and blog directories discover your new posts.  But other sites may use your RSS feed to republish some or all of your content.  Can you live with that?  Does it bring you traffic?  Do you feel confident in your blog's ability to rank well in the search results for its own name and the unique titles of its own articles?  Some people disable the RSS feed, and that hurts discovery but it can also protect against unwanted duplicate content.

 

Some people like to include meta descriptions in their HTML documents.  These are not required for SEO but if you like meta descriptions then you either have to choose a blog platform that allows you to create and edit them or you else you have to find a plugin or module that adds such an ability to your blog.  But you don't want to leave it to the software to autogenerate the meta descriptions because if they are broken or duplicated across many articles/pages and you cannot change them that is not going to be good for you.

 

SEO is not the solution for any Website.  It is a process you bring into play to enhance your site's native ability to appear in search results that are relevant to whatever you are publishing.  If you are not publishing much then SEO cannot do much for you.  If you ARE publishing a lot of content then you have to make sure it's useful and interesting content, and not just a lot more of the same stuff you have already published.

 

Many people are learning the hard way that frequency of publishing is a two-edged sword.  On the one hand it IS good to publish frequently and more often if you allow your blog to use PINGs to notify the search engines of new posts.  On the other hand, if you're just publishing a lot of articles because you read somewhere that it's good to publish frequently and more often then you are most likely doing it wrong, too much, and hurting yourself more than you are helping yourself.

 

Never publish anything you don't care about.  Always be willing to go back through your old posts and remove any that you feel are no longer relevant.

 

Don't worry about the minutiae of technical SEO until you are very comfortable with these first steps and ready to take it to the next level. Trying to jump into intermediate or advanced SEO from the start is not only inadvisable, it's counter-productive in most of the situations I have reviewed.  The people who succeed on their first or second try at the more advanced stuff are very, very fortunate and quite rare in my experience.


  • Jill, torka, chrishirst and 1 other like this

#3 mrliketolearn

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Posted 11 March 2015 - 08:41 AM

Thank you for your answer that is helpful to know ;)



#4 chrishirst

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Posted 13 March 2015 - 10:57 AM

Here's Google telling people how to have a SEO 'friendly' website.

 

 

 

It's an hour long sure, but it might be the best hour of doing nothing you will ever spend.

 

 

Oh and! Strangely enough they [Google] must have been reading and following advice from High Rankings, ...

 

...

 

 

Because it fits in REALLY WELL with what has been said and written here for the past TEN YEARS.






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