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Yext, Yodle & Other Sharks

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#1 zephyr


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Posted 05 March 2015 - 08:30 AM

Searched HR but nothing specific...


I have a few clients who were enamored with Yodle, Yext & the like (Synup) before I worked with them.


Has anyone been able to extract true value of a service(s) they provide?


Rather than just cast these clients off onto the sea, because they are hard working, "smart in most ways" small business people, I would like to help them understand the value return may not be the best from such providers.


How have you spoken with clients re: this?



#2 chrishirst


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Posted 05 March 2015 - 10:31 AM



Has anyone been able to extract true value of a service(s) they provide?


Never used any of them, but if their traffic and conversion analysis is in place it should be a trivial task to work out the cost per conversion, and if there is one thing that all clients should understand (we hope)  is the profit and loss balance sheet.

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