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Code Positioning

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3 replies to this topic

#1 cheethebee


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Posted 05 February 2015 - 05:59 AM

Hi all,


We have a client where we recommended they try and shift the "content" further up the page so it can be seen by bots earlier up the page. This would be moving this content above the navigation (there are about 100 navigation links).

This would involve dev cost so he has got some pushback.


Does anyone tried this? Did it help?





#2 qwerty


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Posted 05 February 2015 - 08:06 AM

I've seen no evidence supporting the idea that putting some code higher up in the source helps the content within that code, unless of course the document is so massive that the bot can't get through it. And if that's the case, your problem is a page that's too big and you need to cut it down, not reposition certain parts of the code.


Google can tell that certain elements of pages on a given site are shared, e.g. navigation and footers, and will consequently treat the unique elements of a given page as the important ones -- the ones that indicate what the page is actually about.


They've also gotten much better at understanding how a page renders in a browser, so they know what stands out visually, and what's above or below the fold. That means that they know that even if certain content is right at the beginning of the page's body in the source code, if it renders below the fold it should probably be treated as less important.

#3 torka


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Posted 05 February 2015 - 09:36 AM

I haven't worried about code positioning in that way in probably 10 years...


--Torka :oldfogey:

Edited by torka, 06 February 2015 - 09:56 AM.

#4 Jill


    Recovering SEO

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Posted 05 February 2015 - 09:55 AM

We have a client where we recommended they try and shift the "content" further up the page so it can be seen by bots earlier up the page.



You are making the worst, most dumbest recommendation of all time. Sad that this kind of waste of time and money "advice" still exists in this day and age :(


Funny when the developers are the more knowledgeable ones.

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