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Multi-Part White Paper In Html Vs Pdf White Paper

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4 replies to this topic

#1 smartyjones


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Posted 30 January 2015 - 07:30 AM

Hi all,


Struggling with an issue here. Just authored an excellent, 6,000 word healthcare white paper. I'm wondering, should I create a really nice 10 page pdf white paper, post it on my website and promote it with blogs and press releases, along with article marketing, OR, cut it up into 5 to 6 different parts (Part I - Part VI), and just list it on my website as a multi-part white paper. It would seem like the HTML aspect of having six different pages on my site would garner much more traffic then a single pdf download, for which I believe google still has issues reading and indexing pdfs to their fullest extent.


Comments much appreciated

#2 chrishirst


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Posted 30 January 2015 - 09:53 AM

The simple answer Yes you should.



And ... ... What exactly has it got to do with Google on how you choose to publish information that you consider useful????

#3 Jill


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Posted 30 January 2015 - 11:07 AM


#4 Mikl


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Posted 31 January 2015 - 11:42 AM

Do whichever you think your users would find more convenient.


If I was interested in this article, I would prefer a single page of HTML: not five or six separate pages (because it would be a nuisance to keep moving between them), and not a PDF (unless I wanted to print it).


But that's my view. What you should do is to make a judgement on what your users would prefer, and act accordingly. (You might even decide to give 'em both formats, and let them choose which one to view.)



#5 torka


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Posted 02 February 2015 - 11:18 AM

I'm with Chris and Jill: do both.


PDF is nice if you want to print or save on your hard drive to read offline or to share with others. (Especially if the "others" are tech-phobic decision-making executives who have their admin assistants print out hard copies of their emails so they can read them... ;) )


HTML is good if you want to read right on the spot, bookmark or Evernote to save for later, or if you just want to send a link to someone else.


Some of your visitors will want one, some will want the other and some will want both. Why force anyone into accepting your choice, when you can fairly easily allow them to make their choice? :)


--Torka :oldfogey:

Edited by torka, 02 February 2015 - 11:19 AM.

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