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Does Seo Friendly Structure Mean Editor Nightmare ?


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6 replies to this topic

#1 Bobhirz

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Posted 12 January 2015 - 02:13 AM

Hi All,

 

A few months ago I was handed to job of managing the relaunch of a website for a large multi-national / lingual site. This change includes a change of CMS.

 

The client has a small outside SEO agency that has recommended we rework the internal structure of the website with a goal to being more SEO friendly (internally we're handling a content side).

 

Recently, the agency has supplied a very complex structure with sub folders upon sub folder each containing keywords (sometimes up to 4 levels of sub-folder).

 

We know for a fact that the agency has never worked on an multi-lingual/multi-national site before, so internally we have some doubts as to the structure, which we also think this will make being an Editor of the site a complete nightmare. 

 

So, I guess the question we are looking to answer is: is a complex keyword crammed subfolder upon subfolder website structure necessary for good SEO?

 

 

Thanks,

Robert

 

 



#2 chrishirst

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Posted 12 January 2015 - 07:28 AM

 

 

The client has a small outside SEO agency that has recommended we rework the internal structure of the website with a goal to being more SEO friendly (

 

Sack them ... They ARE talking complete bollocks!

 

 

 

Recently, the agency has supplied a very complex structure with sub folders upon sub folder each containing keywords (sometimes up to 4 levels of sub-folder).

 

And SOON! Before they cause any more damage!



#3 chrishirst

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Posted 12 January 2015 - 07:38 AM

http://www.highranki...rchitecture-366



#4 Jill

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Posted 12 January 2015 - 09:46 AM

So, I guess the question we are looking to answer is: is a complex keyword crammed subfolder upon subfolder website structure necessary for good SEO?

 

 

No. In fact, it's likely to be detrimental to it. That SEO company sounds like one of the many who have no idea what they're doing.



#5 Michael Martinez

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Posted 12 January 2015 - 01:58 PM

I agree with the others.  I wouldn't want to work with such an SEO agency.



#6 torka

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Posted 13 January 2015 - 08:53 AM

SEO friendly = user friendly

 

That organization doesn't sound very user friendly (site administrators and editors are users, too!). I'll pile on with the rest. That agency's advice is crap. :ohno: :nah: :no: :clown: :puke: :whip:

 

--Torka :oldfogey:


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#7 Bobhirz

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Posted 13 January 2015 - 11:30 AM

Hi Everyone,

 

Thanks for your input! Much appreciated.

 

Cheers,

Mark

 






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