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Duplicate Content For Concession Retailers

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#1 MDS


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Posted 07 November 2014 - 07:27 AM

Hello all,


Does google punish retailers who use the supply the same product descriptions they use on their own websites to the department stores with whom they have concessions? If so, how much and what's the best way to avoid it?


For clarity, the scenario I'm setting is this:

1) branded retailer has own website with product descriptions

2) branded retailer partners with department store in a concession format

3) branded retailer supplies department store with same product description for use on their website, which department store duly uploads


Questions: Does google punish anyone for duplicate content in this situation? Who does this affect? How much? How can it be avoided?


Thanks in advance,


#2 torka


    Vintage Babe

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Posted 07 November 2014 - 10:23 AM

Why do you have to furnish them with the same description you have on your own website? If you're going to give them descriptions to use, write different ones for them than what you have on your own site.


If you want to take it a step further, give them the descriptions -- or simply a list of "talking points" instead of a canned description -- and advise them to write their own descriptions based on what you furnished them.


As to your questions: it depends on how many are involved and whether Google decides it's important enough to deal with. Any or all of you. No way of telling. See above for how to avoid.


--Torka :oldfogey:

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