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Adwords Campaign Budgets
Posted 08 April 2004 - 04:02 PM
Posted 08 April 2004 - 07:25 PM
Specific terms generally convert at a higher rate, and in many cases are underbid vs. more general terms. Also, be sure to send your visitors to the most appropriate page of your site.
Andrew Goodman's report on Adwords advertising is a great place to start.
Posted 09 April 2004 - 08:39 AM
At the end of the article they mentioned that attorneys are also using organic search, too.
Posted 09 April 2004 - 04:54 PM
The money would be much better spent hiring a competent SEO Copywriter to both pull the traffic and convert the visitors into clients.
Posted 09 April 2004 - 06:49 PM
On second thoughts, these are lawyers, so make that 'for the price of 100 clicks'.
You and I can split the fee down the middle. Math isn't my strong suit, but that probably means that you get 10% and I get what's left over.
Do we have a deal??
Posted 09 April 2004 - 07:32 PM
Adwords is an entirely different matter. I use exact matching exclusively & it gives me very useful information as to what keywords draw best & which I should use for boosting the "organic" listings. I generally get 3-4% CTR on most of the ones I use & as high as 10% & pay as little as 5-10 cents for most of them.
It is also a great way to hone your writing skills given the limit space you have to write your message. I even discovered that a rather whimsical limerick I used to describe our products brought better traffic than the more direct descriptions.
Posted 09 April 2004 - 07:41 PM
Posted 09 April 2004 - 10:22 PM
that probably means that you get 10% and I get what's left over.
That sounds about par for the course Bri.
Posted 09 April 2004 - 10:33 PM
"corporate professional blahh blahh spain"
"DO IT IN SPAIN!!"
Got clobbered for about 100 euros in 3 hours !!!
unfortunately on my most broad phrase that i had and no roi at all
Posted 10 April 2004 - 12:15 AM
Thanks for the kind words. Don't know if I will always be quite so cogent, but I will try.
I forgot to mention that another benefit of Adwords is that one has more control over what appears in the ad than in the "snippets Google extracts from your site in the "organic" listings. And, because of the way they calculate click costs, you are rewarded for good writing. Win-win all around I think.
I have also found their support staff to be very prompt in replying, very helpful in their recommendations, and open to reasonable arguments. They had rejected several of my ads for various reasons but when I pointed out what I thought were errors in their reasoning, they agreed & both ads were up minutes later. This was in stark contrast to my dealings with Alta Vista years ago where all I got was attitude.
Nuff said. it's 1:15 & time to crash. I'll scan some other threads tomorrow to see if live up to the first impressions:-).
Posted 17 April 2008 - 03:07 PM
Completely agree. they are definately different from each other. But on the other hand I also think that it's better to first get to know how AdWords work, and then working with other PPC advertising company.
And thanks to AdWords Editor, AdWords campaigns are much easier to manage than yahoo ones. unless you're in love with Excel !
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