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Question About Category/folder Structure.


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6 replies to this topic

#1 levalencia

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Posted 28 July 2014 - 04:42 PM

I have read some articles about flattening site structure, I also read chapter 6 on this from The Art of SEO, where they also suggest that on sites with 10000 or below pages users, should be able to get to any page in 3 clicks.

 

On our site (removed), I have a hierarchical structed that I believe its good way for customers to find specific products based on brand, condition, and printer type.

 

So we have:

New Printers

   Laser Printers

       HP Laser Printers

       Lexmark Laser Printers

    Color Laser Printers

        HP Color Laser Printers

        Lexmark Color Laser Printers

 

 

The entire menu is shown everywhere, so it actually takes you 1 click to get to the specific category.

 

Benefits I see:

1. I could add SEO content to each page, and target specific keywords related to brands, and condition:

I could optimize one page for HP Printers, and another for HP Refurbished Printers, I could optimize one page for HP Printers and another for Lexmark Printers.

Am I wrong with this assumption? I could do link building campaings based on the more important keywords for a specific category.

 

 

2. And the big question is about urls, if you see the deeper level, url is something like:

www.example.com

/refurbished-printers

/laser-refurbished-printers

/hp-laser-refurbished-printers

 

still the user can get to the lowest category in one click, but can this be keyword stuffing?

 

 

3. If the answer to Nr 2 is a big yes, "Warning", I could flatten more the category and urls

and instead of the long url on Nr 2, I could just put:

/hp-laser-refurbished-printers

 

technically possible with the CMS I am using

 

 

 

thanks a lot for your help!


Edited by Jill, 28 July 2014 - 08:46 PM.
URLS


#2 chrishirst

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Posted 28 July 2014 - 06:04 PM

Nobody cares about the physical structure AT ALL.
 
 
The old "three click rule" refers to NAVIGATION structures not folders, and as with many things has long since gone the way of the Dodo.
 
Real people and search engines no longer start at the 'site' root and have to "drill down" ..... EVERY SINGLE URL is a starting point.
 

I could optimize one page for HP Printers, and another for HP Refurbished Printers, I could optimize one page for HP Printers and another for Lexmark Printers.

Am I wrong with this assumption? I could do link building campaings based on the more important keywords for a specific category.

 

Yes you are, AND you are wrong on the "link building" as well.
 



#3 Michael Martinez

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Posted 28 July 2014 - 06:31 PM

I have read some articles about flattening site structure, I also read chapter 6 on this from The Art of SEO, where they also suggest that on sites with 10000 or below pages users, should be able to get to any page in 3 clicks.


That would be incredibly stupid.

DO NOT USE FLAT SITE ARCHITECTURE ON LARGE SITES.
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#4 levalencia

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Posted 29 July 2014 - 01:44 AM

Nobody cares about the physical structure AT ALL.
 
 
The old "three click rule" refers to NAVIGATION structures not folders, and as with many things has long since gone the way of the Dodo.
 
Real people and search engines no longer start at the 'site' root and have to "drill down" ..... EVERY SINGLE URL is a starting point.
 

 

Yes you are, AND you are wrong on the "link building" as well.
 

 

Why?


That would be incredibly stupid.

DO NOT USE FLAT SITE ARCHITECTURE ON LARGE SITES.

 

so the site structure as its, its ok?



#5 chrishirst

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Posted 29 July 2014 - 02:23 AM

[quote][quote]
 
AND you are wrong on the "link building" as well.
[/quote]
Why?
[quote]

You must have missed the memo on "Unnatural links"
Basically Google have developed a way to tell when somebody goes on a 'link building' spree.

#6 levalencia

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Posted 29 July 2014 - 03:18 AM

what about the keyword stuffing in the long urls under 3 categories? what do you think about that?



#7 chrishirst

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Posted 29 July 2014 - 07:04 AM

See the first comment in Michael's post at #3 in this thread.






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