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Ranking Software - Am I Asking Too Much?
Posted 30 March 2004 - 12:49 PM
Right now we are paying for sponsored links on both Overture and Google. Each has their own version of keyword reporting and positioning. Overture allows us to pay for a specific position (which we definitely would like to verify without searching each search engine ourselves) and Google gives us an average calculated position for each keyword that we would also like to verify.
We were using WebCEO (over Web Position Gold) to track our ranking progress because it was ranking sponsored links on search engines as well as the organic types. Well now all that is changing and anything appearing on the side column is no longer being ranked.
I contacted the folks at WebCEO (very nice people I must say) and they explained that they felt the majority of their customers want to track only organic links due to the fact that places like Overture and Google were already offering ranking reports. Sadly, this does make sense.
Our main goal in all of this was to have one piece of software, and one report, sum up all our ranking activity - both sponsored and unsponsored. Aside from being terribly convenient it would also let us decide whether or not we need to go into Google or Overture to change our bids.
So here's my question(s) - Does anyone know of a software that will do what I need? Track both sponsored and unsponsored links? Perhaps even identify somehow which link is which?
Am I being too untrusting of Overture and Google?
Any thoughts greatly appreciated.
Posted 30 March 2004 - 01:23 PM
I think the two types of rankings are so separate from one another that they should have their own software.
As far as the pay per click side I think gotoast, bidrank, and maybe did-it's tools are options which I have seen recommended many times. The good thing about bid management software is that you can specify multiple attributes, set your ranking in relation to another persons, or do other more advanced things beside just keeping a specific rank...
Posted 30 March 2004 - 01:38 PM
You're measuring the wrong thing.
You can get a good log analysis software and measure what really matters, your targeted traffic and conversions from both your SEO and your PPC campaigns, all in one place.
Looking at where you rank doesn't really tell you anything. It's taken me 10 years for this to sink into my thick head, so I don't expect others to immediately agree.
Posted 30 March 2004 - 03:44 PM
You're measuring the wrong thing.
Looking at where you rank doesn't really tell you anything.
I agree with Jill 100%, because the importance of a specific ranking depends on the search term. Consider the example of two searches that both apply to the same site:
Most people searching specifically for the poster will stop at the first site they see that looks right. That would be the #1 ranked site, assuming the description is written to sell.
On the other hand, many people searching for Gandalf might be looking for fan information, extra tidbits, news, etc. They are likely to click on several links, possibly even clicking onto the second and third pages of results.
So a #4 ranking for Galdalf poster and a #14 ranking for Gandalf, hypothetically, might be of equal value.
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