I am running an SEO audit on a client's website. I've run the site through Screaming Frog and noticed that a lot of the pages are returning dynamic URLs.
This particular client is a property management company that has a rental listing page that pulls in properties from a third party feed. I've noticed two things:
When I property is imported it -
1. Generates a dynamic URL
2. When the property is rented that page is removed from the feed resulting in a 404 page
The site is built on Wordpress.
Will these dynamic URLs hurt SEO?
What would you recommend in terms in of working around the dynamic URL generation and 404 pages?
I also have a blog post that is returning some dynamic URLs with the following strong attached : /?replytocom=11710. Is this created by blog comments?
Help much appreciated.