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Wordpress Seo Issue Please Help

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#1 gioogregorio


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Posted 03 July 2014 - 11:04 AM

Hey everyone,
I seem to be experiencing an SEO issue within our wordpress site.
For example, one keyword that we’re currently targeting is ‘REMOVED’ for which the target url is REMOVED
The issue we face is that Google seems to be REMOVED higher than the above mentioned url for the search term “REMOVED"
This issue is playing out for many other of our keywords. Could it be a canonical issue?
I know that  Google see’s this link as more important than our target urls because it has many more back links (which seem to be an aggregate of internal back links created by the theme rather than any links we have conciously built
Should we no follow REMOVED this page in Google Web master tools or would that also have an adverse effect on pages like REMOVED
Any advice would be REALLY appreciated
Kind Regards,

#2 chrishirst


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Posted 03 July 2014 - 11:13 AM

It's because YOU don't get to decide what URL 'ranks' for your "key" words.




Google does.

#3 torka


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Posted 07 July 2014 - 09:08 AM

There's a saying: "Don't look a gift horse in the mouth." In other words, when someone offers you a gift, don't start complaining about all the stuff that might be wrong with it. Accept the gift as a benefit and work with what you are given.


Google has decided to rank one of your pages well for a desirable keyword and you're complaining simply because the page they're ranking is not your first choice? So your first thought is to nofollow the page you've got showing in the SERPs (thereby potentially hurting every other page on your site) because you somehow think this is going to allow your "more desirable" page to pop up in the rankings?




OK, so visitors may not be landing on the page you most want them to for that keyword. At least you have a page that's ranking for that keyword, which is more than some of your competitors can likely say. As Chris points out, we never get to choose which pages Google will rank; the best we can do is suggest and hope. Getting any sort of rankings at all is a gift.


So... don't look that gift horse in the mouth. Work with what you've been given.


First, make sure the more-desired page really is the best page on your site for that keyword. (Not simply the page you've "optimized" the most for the phrase. I mean the truly best page on your site for that phrase. There is a difference.) Then, make sure the higher-ranking (but less desirable) page is designed to make it as easy as possible for people to find their way to the more desirable page. Include easy navigation and a strong call to action to lead people from that page to the page you'd rather they see.


Every page of your site is a potential entry page for a site visitor. Make it as easy as possible for those visitors -- on every page of your site -- to quickly figure out where they are, quickly figure out what the site offers as a whole, and quickly navigate their way to where they want to be (assuming they aren't already there) and you'll have a much more successful site, no matter what your rankings are.


--Torka :oldfogey:

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