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Url Parameters Causing Duplicate Content?


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4 replies to this topic

#1 AussieRob

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Posted 30 June 2014 - 04:15 PM

Hi, 

 

I have been using the Google URL builder to create custom campaign tracking URLs for my content marketing. 

 

I was looking through Google Analytics Behavior>>Site Content>>All Pages report and noticed that there were different variations of the page showing. 

 

For example:

 

/blog/postname

 

/blog/postname?utm_source=social&utm_medium=Reddit....

 

Does this mean that Google is seeing duplicate content?

 

Do I need to discount the UTM parameters in Google Webmaster Tools to avoid duplicate content?

 

Appreciate the feedback.

 

Thanks,

 

Robbie. 



#2 Alan Perkins

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Posted 30 June 2014 - 05:24 PM

Shouldn't really be a problem - you can check for issues by searching Google for

 

site:mysite.com inurl:utm_source

 

where mysite.com is your domain name.

 

For safety use a rel=canonical tag. There's no reason why every page on your site shouldn't have one.

 

If you're really concerned you can use the WMT options but they are probably overkill for UTM parameters.



#3 AussieRob

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Posted 30 June 2014 - 05:43 PM

Great, thanks Alan!

 

I wasn't 100% sure if the campaign URLs would duplicate the content. 



#4 Michael Martinez

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Posted 01 July 2014 - 01:15 AM

The search engines are very much aware of campaign URL parameters. They say they try to take those into consideration in their algorithms.

#5 chrishirst

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Posted 01 July 2014 - 03:09 AM

 

For example:

 

/blog/postname

 

/blog/postname?utm_source=social&utm_medium=Reddit....

 

Does this mean that Google is seeing duplicate content?

No, as it is in the traffic logs, it means that the campaigns are driving traffic.






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