Jump to content

  • Log in with Facebook Log in with Twitter Log In with Google      Sign In   
  • Create Account

Subscribe to HRA Now!

 



Are you a Google Analytics enthusiast?

Share and download Custom Google Analytics Reports, dashboards and advanced segments--for FREE! 

 



 

 www.CustomReportSharing.com 

From the folks who brought you High Rankings!



Photo

Seo Post Description Snippet


  • Please log in to reply
8 replies to this topic

#1 Sarastron

Sarastron

    HR 1

  • Members
  • Pip
  • 2 posts

Posted 13 June 2014 - 03:30 AM

Hi there, newbie who would love your opinions, please.

 

With the short SEO description for blog posts, what do you find the most successful in terms of driving SEO and also in terms of driving click throughs?

 

I was taught to use matching or mostly matching text from the post, including a key phrase and the odd related word, for SEO, which seems to work pretty well for me but I wondered if anyone else found other ways that worked for them?

 

It's for a b2c site's blog.

 

Thanks a lot

 

 



#2 chrishirst

chrishirst

    A not so moderate moderator.

  • Moderator
  • 7,718 posts
  • Location:Blackpool UK

Posted 13 June 2014 - 04:24 AM

First it is NOT a "SEO description"

 

 

 

http://www.highranki...metadescription


  • Sarastron likes this

#3 Mikl

Mikl

    HR 5

  • Active Members
  • PipPipPipPipPip
  • 345 posts
  • Location:Edinburgh, Scotland

Posted 13 June 2014 - 06:23 AM

Personally, I don't go for formulas of this kind. I prefer to write a compelling sentence that will attract the reader's attention, and encourage them to read the post.

 

Really, this is no different from the deckheads you see in magazines and newspapers. I'm sure those aren't written to a formula. Blog posts are no different.

 

Mike


  • Sarastron likes this

#4 Jill

Jill

    Recovering SEO

  • Admin
  • 33,244 posts

Posted 13 June 2014 - 10:53 AM

Your meta description will generally be the one that shows up on social media sites such as Facebook and G+ so you want it to be a great, compelling sentence or two that describes what the blog post is about. (See link Chrishirst posted above.)


  • Sarastron, smolly and Adinawatson like this

#5 Michael Martinez

Michael Martinez

    HR 10

  • Active Members
  • PipPipPipPipPipPipPipPipPipPip
  • 5,325 posts
  • Location:Georgia

Posted 13 June 2014 - 06:43 PM

I don't use meta descriptions any more. Clients still ask me to write them from time to time and I comply after explaining why I consider them to be optional. The whole page is the meta description these days.
  • Sarastron likes this

#6 Jill

Jill

    Recovering SEO

  • Admin
  • 33,244 posts

Posted 13 June 2014 - 07:08 PM

The whole page is the meta description these days. 

 

Not when it comes to social media descriptions. 


  • Sarastron likes this

#7 Michael Martinez

Michael Martinez

    HR 10

  • Active Members
  • PipPipPipPipPipPipPipPipPipPip
  • 5,325 posts
  • Location:Georgia

Posted 13 June 2014 - 11:07 PM

Not when it comes to social media descriptions.

Agreed. They just go with the title and the first few words of the post/comment/whatever when I don't supply a meta description. Still, meta descriptions are optional if your opening sentence(s) say what you would want to say in a meta description. Not everyone writes that way, of course.
  • Sarastron likes this

#8 Sarastron

Sarastron

    HR 1

  • Members
  • Pip
  • 2 posts

Posted 16 June 2014 - 04:12 AM

Thanks very much everyone.

 

I was just wondering what people's experiences where regarding whether you'd had better success with click throughs vs just likes from typing the meta description (so that it shows up in social sharing) as a sentence or as an extract taken from the story?

 

Personally, I'm not sure there's much in it apart from using click bait sounding headlines which I find a bit tacky, but would be really interested in your thoughts.



#9 chrishirst

chrishirst

    A not so moderate moderator.

  • Moderator
  • 7,718 posts
  • Location:Blackpool UK

Posted 16 June 2014 - 06:02 AM

How would anyone looking at the text snippet KNOW is was an 'extract' until they had clicked through and read the document.

 

 

However IT does NOT matter, the description needs to proved a compelling reason for the viewer to click the link.

 

If it an extract from the document then great!!

 

If it is a NOT an extract for the document then great!

 

The ONLY thing that matters is that it is compelling AND persuasive.


Edited by chrishirst, 16 June 2014 - 06:02 AM.





0 user(s) are reading this topic

0 members, 0 guests, 0 anonymous users

We are now a read-only forum.
 
No new posts or registrations allowed.