considering you are using WP.... I was just wondering if it would make any sense to use keywords within your category slug ?
Let me be a bit more specific. Let's pick one example.
Topic: Graphic Design
Keyword: Cool Graphic Design
a simple PAGE: cool-graphic-design
If I would create a page, and the page is also setup to target the keyword "cool graphic design" I would slug the page with cool-graphic-design. Boom, period, done.
Now I can feed that specific page with all my quality content.
- Text (contains keywords, phrases, etc.)
- Audio (Podcast)
I can fully control every single piece and medium of the content I put on my specific URL.
Keyword Density, Phrases, etc. and yes, same can be done with a Post of course. Easy-peasy.
now.. let's have a look how it runs with the category:
If I am going to create a category instead I would use the same slug: cool-graphic-design
In that case, my URL will show collected posts of that specific category.
And that means, I do not have the same control and possibilities using a Page or Post.
- I can not craft this URL as specific (can not control keyword density, since it's a collection of different posts)
- I can not funnel, optimize and fine tune the URL as I can with a page
- URL specific: Long Term I would get tones of content collected, since all my posts will be "channeled" to that category - also depending on how I'll display the category.. all posts with full content, or just excerpts.
As you can see - it makes a difference how the final URL looks like.
Again, a category doesn't seem to let me "control" the specific URL as precise as I can control with a Page or Post.
Questions: What are your thoughts about this ?
A) Does it make more sense to use Pages/Posts only to fully control the content of one specific URL ?
B) Category: might be more beneficial for ranking "Long-Term" since all related posts will feed that specific URL ?
C) Category: Might be used as a "Ueber-Content" URL. Imagine I do show 100 posts on one URL ? (But ranking for what ?)
What I want to keep in mind is also what Chris mentioned in previous posts. This is in my opinion very important, a key-element.
It all comes down to "URLs" - that's what google is looking for. And it doesn't really matter if there is a page, post, or category behind... which is anyways just a WP user specific feature.
my personal thought about using Keywords for Categories Slug:
so far... it seems to be nonsense using keywords within your category slug. Ranking for what ?
with that .. I mean.. even if you have 100 articles bundled within one URL - it becomes a monster URL - keywords mixed, phrases mixed, the content will be just mixed...
so for what would you rank for ? just doesn't make any sense.
ok... I just wanted to ask everybody's opinion... if you also think it's nonsense to use keywords within a category slug ?
What would tell me: Don't use categories to target keywords, don't use categories for ranking, just use them for what they are built for and to make the user navigation as easy as possible.
And if that's the case... the focus on keywords is mainly used within Pages and Posts - period.
Your thoughts about his ?
Edited by reseo, 09 June 2014 - 02:54 PM.