My client has asked that I create a mini site to feature information about his company's franchise opportunities. Looking around online, we noticed that some companies use separate domains to feature this kind of information. For example, domain.com and domainfranchise.com.
We'll be using Wordpress for the new site, and his existing site is built outside of Wordpress, so if we use the existing domain (e.g. domain.com/franchise), it will link to a separate installation outside of the main site structure. Alternatively, we can register a new domain (domainfranchise.com) and have a separate, unique site.
Question: is there any SEO benefit to using the same domain? Any other considerations that any of you would be concerned about?
Edited by chrishirst, 29 May 2014 - 03:35 AM.