I was checking keywords for an account I have through Google AdWords keyword planner to find additional “gems”. I also checked the two leading competitors. I noticed several, and I mean a lot, of unwanted keyword phrases that came up for this account. These keywords are not mentioned anywhere on the website.
I did a simple check by putting the URL into “search for new keyword ideas” tab and got my client’s website showing up for keyword phases including several different cities and states such as Denver and Las Vegas as well as many keyword phases of the local competition company names. The business is located in Pennsylvania. None of these keyword phrases are included on the website. I have the site optimized for the metro area that the account is located in as well as landing pages for several different townships in the area.
The metro keyword phrases are showing up in the AdWords tool, the local townships do not. This business does rank for these local townships.
I am confused on why this site is showing up for so many cities that are not mentioned at all on the site as well as the names of the competitors. Any idea?