Hello all. I’m hoping that one of you might be able to offer some advice.
Our company recently hired a SEO company to help us with a website for a new product that we recently launched. One of the strategies for helping us promote this new product included link building. While looking at the site analytics recently, I noticed that we’d had traffic from some unusual sources. When I went to the referring site, I found keyword rich articles with hyperlinks back to our product in the user profiles of accounts set up for the purpose of including this content. In addition I’m finding similar things posted to some quite ropey looking link sites and forums, many located outside of the USA.
I’m concerned that this method could do us more harm than good. Should I be concerned about this?
Thanks in advance!