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Optimal Url Structure For A Site With Many Product Layers?


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6 replies to this topic

#1 JaanMatti

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Posted 19 May 2014 - 07:54 AM

Hi everyone,
 
A site currently has URLs like this:
 
Hi everyone,
 
A site currently has URLs like this:
 
domainname/en/paperbags/kraft-paper-bags/kraft-paper-bags-with-spiral-handles/white-paper-bags/
 
/en - the homepage in english
/en/paperbags - the main products listing where the visitor can filter all products
/en/paperbags/kraft-paper-bags/ - a category of paper bags
/en/paperbags/kraft-paper-bags/kraft-paper-bags-with-spiral-handles/ - a subcategory of the category
/en/paperbags/kraft-paper-bags/kraft-paper-bags-with-spiral-handles/white-paper-bags/ - specific product with a specific colour
 
My concern is, that this kind of structure is too long. Would it be better to not include category names in the URL addresses? So for example,
 
/en/paperbags/kraft-paper-bags/kraft-paper-bags-with-spiral-handles/white-paper-bags/ 
 
would just be:
 
/en/paperbags/white-paper-bags/ 
 
Would this be a better approach for ranking?
 
 
Thank you,
Jaan-Matti

 



#2 torka

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Posted 19 May 2014 - 10:08 AM

It isn't going to make any difference for ranking. Are your customers having trouble because the URLs are "too long"? If not, then don't worry about it.

 

--Torka :oldfogey:



#3 Jill

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Posted 19 May 2014 - 10:15 AM

While the length shouldn't be a problem, they do seem kinda keyword stuffy. That's a bit concerning, IMO.



#4 Michael Martinez

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Posted 19 May 2014 - 09:14 PM

Short URLs are easier to remember. Several years ago Google said they might take action against keyword-stuffed URLs but in recent years they seem to put little to no weight on the URLs at all.

#5 reseo

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Posted 20 May 2014 - 09:39 AM

Very good comments.

 

What I learned so far:

keep it as simple as possible, and as well as user friendly as possible.

 

Since you have lot's of products, I doubt that customers will read the entire URL path - I would mainly focus on the User Interface of your page.

Clear Navigation would be a benefit.

 

in terms of ranking:

also not sure if you want to rank for every product page - I kind a like it, but it that seems to be very ambitious.  :hatwhite:



#6 chrishirst

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Posted 20 May 2014 - 02:08 PM

 

but it that seems to be very ambitious

Why?



#7 reseo

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Posted 20 May 2014 - 02:22 PM

well.. thinking if you have thousands of products...  and multiple variations or options from one product...  it will be lot's of work...  :hatwhite:






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