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Optimal Url Structure For A Site With Many Product Layers?

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6 replies to this topic

#1 JaanMatti


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Posted 19 May 2014 - 07:54 AM

Hi everyone,
A site currently has URLs like this:
Hi everyone,
A site currently has URLs like this:
/en - the homepage in english
/en/paperbags - the main products listing where the visitor can filter all products
/en/paperbags/kraft-paper-bags/ - a category of paper bags
/en/paperbags/kraft-paper-bags/kraft-paper-bags-with-spiral-handles/ - a subcategory of the category
/en/paperbags/kraft-paper-bags/kraft-paper-bags-with-spiral-handles/white-paper-bags/ - specific product with a specific colour
My concern is, that this kind of structure is too long. Would it be better to not include category names in the URL addresses? So for example,
would just be:
Would this be a better approach for ranking?
Thank you,


#2 torka


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Posted 19 May 2014 - 10:08 AM

It isn't going to make any difference for ranking. Are your customers having trouble because the URLs are "too long"? If not, then don't worry about it.


--Torka :oldfogey:

#3 Jill


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Posted 19 May 2014 - 10:15 AM

While the length shouldn't be a problem, they do seem kinda keyword stuffy. That's a bit concerning, IMO.

#4 Michael Martinez

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Posted 19 May 2014 - 09:14 PM

Short URLs are easier to remember. Several years ago Google said they might take action against keyword-stuffed URLs but in recent years they seem to put little to no weight on the URLs at all.

#5 reseo


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Posted 20 May 2014 - 09:39 AM

Very good comments.


What I learned so far:

keep it as simple as possible, and as well as user friendly as possible.


Since you have lot's of products, I doubt that customers will read the entire URL path - I would mainly focus on the User Interface of your page.

Clear Navigation would be a benefit.


in terms of ranking:

also not sure if you want to rank for every product page - I kind a like it, but it that seems to be very ambitious.  :hatwhite:

#6 chrishirst


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Posted 20 May 2014 - 02:08 PM


but it that seems to be very ambitious


#7 reseo


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Posted 20 May 2014 - 02:22 PM

well.. thinking if you have thousands of products...  and multiple variations or options from one product...  it will be lot's of work...  :hatwhite:

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