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How To Prioritize Keywords For Seo?


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9 replies to this topic

#1 andregabriel

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Posted 14 May 2014 - 07:32 PM

Hi,
 
I'm struggling with how to prioritize keywords for SEO efforts for an ecommerce website and which tools to buy (Semrush or Market Samurai).
 
I run an ecommerce which has 500 products. Let's say each product has 30 related keywords, so there are 15,000 keywords I could focus.
 
To priorizite, I'd like to get the keyword ecommerce conversion rate. But Google Analytics doesn't provide keyword conversion rate anymore (90% of it shows: 'not provided').
 
Is there a way around this? How do you prioritize?
 
I look forward for your reply. Thanks, 
 
Best Regards,
André Gabriel.

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#2 chrishirst

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Posted 15 May 2014 - 07:05 AM

 

How do you prioritize?

You don't.

 

Is there a way around this?

 

Write content for REAL people NOT computer algorithms.



#3 torka

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Posted 15 May 2014 - 09:38 AM

To expand slightly on Chris's answers:

 

To prioritize, you have to get to know your customers. Use the terms that they use most often to describe whatever it is you're offering. If you don't know your customers well enough to know what those terms are, you need to do some more market research. The best any tools can do is give you a "best guess" estimate. None of them have access to Google's database.

 

I think one of the reasons Google made the change to eliminate keyword conversion data was that they want website owners to get back to traditional marketing... where you have to know your products, know your customers and know your market. By taking away the crutch of keyword data, they're forcing site owners and webmasters to get back to basics. Making it harder for dilettantes to make money publishing "content" on topics they really know nothing about.

 

If you really stay on top of market trends, keep in touch with your customers (via newsletter, social media, forums, face-to-face, telephone, postal mail, whatever) -- I think the "right" keywords to use will become clear.

 

My :02:

 

--Torka :oldfogey:


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#4 qwerty

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Posted 15 May 2014 - 10:20 AM

That being said, and while I agree with the above, you can still get some keyword data. The information in GA is woefully incomplete, so you won't know what the real numbers are, but you can at least see trends over time. You'll get the general idea of whether particular keywords (or as I prefer to look at things, groups of related keywords) are rising or falling, and that can be fairly valuable information.

 

In addition to that, Webmaster Tools will give you real numbers regarding impressions, click-throughs and average rankings. It's only Google data of course, and you can't drill down into it to see what people did after the click, but it can also be valuable if you save the data monthly and look at trends over time.


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#5 andregabriel

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Posted 16 May 2014 - 09:44 AM

Thanks fo replies.

 

I understand your concerns. The thing is that we actually know about our 500 products but as I said there are 15,000 keywords we could use. That's too many, we need to focus. And this focus could be what the majority of people are searching and buying.

 

Thanks!



#6 chrishirst

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Posted 16 May 2014 - 01:39 PM

 

That's too many, we need to focus

No it isn't  and no you don't!



#7 Auke

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Posted 15 November 2014 - 01:52 PM

No it isn't  and no you don't!

 

I am wondering how this answer is helping Andregabriel out?

Maybe it is helpfull to Andresgabriel and others who view this forum if you would elaborate on your answer...

 

Please do educate us.


Edited by Auke, 15 November 2014 - 01:54 PM.


#8 chrishirst

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Posted 15 November 2014 - 05:06 PM

What's to explain??

 

There is no such thing as "too many 'key' words" you simply use as  many as your marketplace needs/wants/uses.

 

 

And 'focussing' on a few soon becomes spam!

 

You need read the whole thread and take the answers in that post in context  of the entire thread.



#9 Auke

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Posted 16 November 2014 - 04:12 AM

I did read the whole thread Chrishirst. It is not that long and you started off with really short answers.

It is great to hear you elaborate on your thoughts why you think it is so or so. That's how we can learn something from you experts.

 

Thanks

 

My four cents, I agree with the "There is no such thing as "too many 'key' words"" because Google has evolved and is semantic search engine and you should be more focusing on "themed" keywords. If you are realy keyword focused I can understand you see 50.000 keywords you should be focussing on. 

 

If you are a keyword focused man I would work with Adwords data to have more understanding of the Search intend of keywords and keyword conversion rates. I also gives you the ability to theme up keywords in ad groups with close related keywords. 

 

With that knowledge you can create the content users are looking for and build better user focused webcontent witch in there turn will prove to google to be the best answer to a user search intent.

 

You could prioritize groups of keywords you are doing reasonable wel on and try to make it better by getting a better understanding of user intent and  see if you can create better content answering the user intent in a better way. 



#10 chrishirst

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Posted 16 November 2014 - 10:06 AM

When you "focus" on 'key' words, you automatically LIMIT the scope of any content you write. This is a totally illogical idea that results in copy that may be 'optimised' to some pointless 'formula' but is far, far, FAR from 'optimal' which is WHAT you should be aiming for.

 

What IS the point of 'ranking' if the document does NOT convert.

 

I have said this several times, but YOU are a human being, your target audience are also human beings NOT robots. If your content reads as if it was written by a dyslexic eight year old, it is of ABSOLUTELY NO EARTHLY USE!

The entire lexicon of your language is there for you to be used in your content, why limit yourself to only using a VERY small subset because they are "relevant"??


Edited by chrishirst, 16 November 2014 - 10:09 AM.





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