Hello and thank you very much for all your comments. Appreciate it.
It makes all sense what you say and it helps me a lot.
However.. I think I was not specific enough to outline my issue.
While the content side, and the user-friendly side makes all sense... meaning, not writing content just for a specific keyword... rather writing content that really matters and user want to read... all this is fine and does make all sense.
But additional, to the content and user-friendly topic... we do have another side or perspective. The technical side (site-architecture) - and that's what is still not clear for me.
Sorry for mixing that up - I apologize.
Let me try to explain with a practical example.
Let's say I write about a superstar.. let's pick Elvis - still love his music.
I would start with content I want to write about - my passion - and I would not really care about Keywords or related Keywords - period.
Sooo.. this is how I would start.
I would start writing about the favorite songs, stories about his life, his cars, etc.
Now... seeing it from the technical side only.... the site architecture... I do have multiple options.
Let me try to point them out.
Option 1: ONE PAGE ONLY
I create one page and start writing about the favorite songs, his life and his cars.
However... I will add all the content to this one and only page.
My page would look like a book - at the top of the page I will make a summary or overview like this:
ALL ABOUT MY SUPERSTAR ELVIS:
1) Favorite songs
- Love me tender
- Jailhouse Rock
2) Stories about his life
- Elvis shot a TV
3) Cars he liked
My website structure would be simple, like this:
Like I mentioned earlier... I would put all the content to one page only and the navigation would be at the top of the page - links are only linking at that one page. Period. Done.
Option 2: MULTIPLE POSTS
This option has the exact same content like Option 1. The difference is that this option has multiple POSTS. So yes, it means I basically split the content and spread it out into into individual POSTS.
And every POST has his own URL.
I would create for each Topic a category:
- Favorite Songs
- Stories about his Life
- Cars he liked to drive
my website structure would finally look like this:
Since I do have categories.. I guess I can only add posts to it... right ?
However.. this would be (in my opinion) a very logical and natural way to build a site structure with multiple Posts !
And when ever I would write a new story about his life... I would create a new post and add it to the category: stories about his life
OPTION 3: MULTIPLE PAGES
This option is basically like OPTION 2. The only difference is that I do use PAGES instead of Posts.
That means.. a CATEGORY will be overwritten by a PAGE. and that PAGE would become the PARENT PAGE.
to be clear about it:
PARENT PAGE: superstar.com/elvis/
A story about his life would be a Post - which would fall under the CATEGORY STORIES ABOUT HIS LIFE.
Again, in this option the Category is actually a PAGE. Confusing, I know.. but that's how WordPress would handle it, right ?
Ok... that's about it.. now I do have these 3 OPTIONS I could technically pick from.
And again... I want to underline this... the content will not be different at all - it will be exactly the same for each Option. There is absolutely NO difference in the content.
That's been said. Ok.
However. . as Jill pointed out earlier ... and also in her article.. Site Architecture matters, right?
If site architecture matters, google must prefer either Option 1, Option 2 or Option 3, right ?
The final questions is:
What does google prefer for ranking?
Option 1, Option 2, or Option 3 ?
Wow.. what a ride.. I hope this helps !
Thank you soooo much for all every little thought !!!