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Would That Cause A Google Penalty ?


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7 replies to this topic

#1 reseo

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Posted 11 May 2014 - 11:50 PM

Hello hello,

I am thinking about a brand name that contains singular and plural of a keyword.

For example:
My brand name would be apple & apples. What would lead to the domain name: appleandapples.com

Since I have singular and plural automatically in my url.... would that trigger automatically a google penalty ?

Thx for any thoughts, hints and little help!

#2 Alan Perkins

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Posted 12 May 2014 - 03:47 AM

Since I have singular and plural automatically in my url.... would that trigger automatically a google penalty ?

 

No.

 

Do, however, think beyond pure SEO to your brand and your long term strategy. Beyond M & Ms, I can't think of any good singular+plural names. Apple and apples, for example, would be rubbish.


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#3 chrishirst

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Posted 12 May 2014 - 04:35 AM

To follow on ...

 

You have the wrong idea of what branding is and what a "brand name" is

 

It is NOT finding an available hostname first.

 

It is NOT concatenating two "key" words then registering a domain based on that.

 

A brand name is 'conjured' up  by having an imagination and maybe a moment of genius, and should be memorable, and  all that branding is, is the process of making sure that people DO remember it and instantly associate it with your product.

 

M & M's by the way is derived from from Mars and Murries's because the product  came from a collaboration between Forrest Mars of Mars (chocolate not the planet)) and Bruce Murrie of Hershey's.



#4 Michael Martinez

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Posted 12 May 2014 - 11:23 AM

I would not want to build a brand out of singular + plural (and, technically, "M & M's" is singular + possessive OR simply a combined/dual singular possessive).

If you want a high-falutin' sounding name, like "Apple & Peaches", then that should be okay. There are many out there like that. Just make sure you don't grab a combination that someone else is using.

And don't worry about using keywords relevant to your industry. Make your brand name stand out.

Edited by Michael Martinez, 12 May 2014 - 11:23 AM.


#5 Alan Perkins

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Posted 12 May 2014 - 11:35 AM

Sheesh, I was quite proud I came up with M&Ms without spending too long over it - and then to mention it was mostly tongue-in-cheek. But technically, Michael, you are correct: it is possessive (M&M's), not plural (M&Ms), which I never really noticed before. I guess, given your name, you take a particularly close interest in this brand . :D



#6 reseo

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Posted 12 May 2014 - 06:18 PM

Hello and thank you so much for your input.

Yes... I actually am considering to use a singular and plural word as a brand.

It has nothing to do with apple & Co.The word itself sounds just really good in singular and plural.

However, besides branding I just wasn't sure if singular and plural in the main domain would trigger automatically a penalty.

If that's not the case. . I would be save choosing a brand name like that.

Thank you very much, appreciate it.

#7 Jill

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Posted 12 May 2014 - 07:13 PM

However, besides branding I just wasn't sure if singular and plural in the main domain would trigger automatically a penalty.

 

 

It won't trigger a penalty, but neither will it help bring traffic to your site.



#8 chrishirst

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Posted 04 June 2014 - 09:06 AM

 

Their h1 tags have instagram/twitter

instagram/twitter what??

 

The HTML hierarchial text structure is very simple;

 

Heading level 1 (<h1></h1>) are  used for main headings.

 

Heading level 2 (<h2></h2>) are used for sub headings

 

Heading level 3 (<h3></h3>) are used for sub headings OF sub headings

 

And so on, It is ABSOLUTELY nothing at all to do with search engines.

 

Use them correctly and search engines MAY only MAY, use them as you hope they might

 

Use them incorrectly and search engines may just ignore them completely.

 

That's all the technicalities you ever need to care about.






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