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Why, Oh Why, Does This Site Rank So High?
Posted 29 March 2004 - 02:17 PM
(I broke the http because I don't want to give them another link )
I have looked and looked and I just can't figure out why. I checked the standard things, and went through the source code.
1)There's about 0% copy
2)The title isn't great
3)A link analysis shows a grand total of ZERO links to the page
4)The PR is pretty cruddy
5)There's no Yahoo or DMOZ listing
I don't get it. It can't be because of the URL keywords, can it? What's more, I've been following this site for about a month, and it's been climbing the whole time. Started out as ~#10, and has made it to #1. It seems like this site takes everything I've been learning about SEO and tosses it all right out the window.
Anyone able to offer ideas on why this is?
Posted 29 March 2004 - 02:40 PM
If you look at the pages that are below it in the SERP, their titles aren't nearly as targeted, so they're probably ranking better for similar phrases for which this page probably doesn't show up at all. For example, search for "dance clubs in milwaukee" (without the quotes). The digitalcity page comes up first, and while two pages from the site you mention come up in the top 10, neither of them is the page in question.
Posted 29 March 2004 - 05:40 PM
Additionally there are 4,000+ pages on their site that contain the exact phrase "dance clubs".
I didn't look, but I'm assuming the main part of the site also has a lot of incoming links that include the two-word phrase "dance clubs" in or around the link text. And the page in question, as well as 88 others appear to have Milwaukee in the copy a good bit in relation to other words.
And the base PR of the site isn't all that bad. Not great, but not horrid. It's sitting at PR5 according to the often flakey Google Toolbar.
Posted 29 March 2004 - 05:52 PM
Posted 29 March 2004 - 06:50 PM
If it's only a few weeks old, you're going to have to give it a few months at least. If I'm mistaken and it's been around awhile, I apologize! Sometimes I get mixed up!
Posted 29 March 2004 - 07:04 PM
Posted 29 March 2004 - 09:52 PM
His is 4 words, 3 of which are in the term. That's a 75% match.
Yours is 11 words, 3 of which match. That's about ~25% match. (I suck at fractions so I rounded).
That's not to say you should go change your title - there are other terms that your title is going to be good for, but for the specific term in question, his wins - it's a near perfect title for that.
Time will show you rise in the ranks. Problem is that time takes time. I know, I try to change that fact all the time.
Posted 29 March 2004 - 11:39 PM
Posted 29 March 2004 - 11:51 PM
I'm still figuring out a lot of things regarding optimization. Let me give an example: There is a dance club in Milwaukee named "Park Bar," on my site I have a review of this club. Is the optimization you're talking about basically renaming my individual pages so they exactly fit phrases I want people to find me for?
I feel like this is all so different given the niche nature of my site. I am basically only aiming for one particular audience in one particular location. That should mean I can specialize to the point of near insanity with regard to the engines, but I'm still figuring this out as I go along.
Thanks again everyone for your help and insightful comments.
Edited by clubmilwaukee, 30 March 2004 - 12:01 AM.
Posted 30 March 2004 - 12:13 AM
But the fact is, your page, compared to the page you pointed to at the start of this thread, apart from actually looking nice and having some good usability features (the calendar, the opportunity to read and add user comments) has Real Content. We're not talking about 500 words here, but you've actually got some real information on the page.
So, if you want this page to come up in a search for Milwaukee dance clubs, I'd recommend changing the title tag, changing "Club Directory" (which I personally think should be an <h1> tag) to something like "Milwaukee Dance Club Directory" and that might be all you need to beat that page.
Now, if some of the clubs you're listing on this page don't happen to be dance clubs, you have to decide whether you want to split the information on this page into two or more pages, one of which would be just for dance clubs. That would also give you other opportunities to optimize other pages for other kw phrases. But the question is whether the traffic coming from the kw phrase we're talking about here is really something you need to target. If people are searching on that term (have you checked it in Wordtracker?) then it's certainly worth considering.
One other thing, a little off-topic: you don't need that "Info" column with the links anchored by the word "click". Just hyperlink the names of the clubs. It'll help get the pages those links lead to to rank well for the names of the clubs.
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