I recommend anyone serious about search engine marketing check it out.
I understand ClickTracks only displays information about groups of visitors, not individuals. So one can create a visitor tag that represents people who came from a certain site or had a certain tracking parameter.
However, is there anything out there that would allow me to track a unique users history from his original key word search the first time he entered my site along with the referral domain or ad campaign that brought him in. In other words, once I get a buyer can I get his history not just from the day he made his purchase but his pattern, visits, and search terms used from all his visits.
Is all this just wishful thinking on my part?
Tracking the individual and learning what brought him and what took him so long to buy seems more relevant, particularly since I read that the typical buyer will visit the site 5 or 6 times before buying. Knowing just the pattern of the last visit seems meaningless if not misleading.