I need to make a product page for an ecommerce store to view product info / pics, etc. and i came up with the idea of using a lightbox style popup so that users can view the desired product without leaving the category of products they are currently viewing. This way, user would close the box and continue browsing without having to hit the back button on their browser or go back via link trail.
I believe this would be faster for users to find their desired products, but would it be good to do on an SEO standpoint? The content is within div's that are "popped up" using javascript. I am not sure 
if it would be more beneficial to instead link to a separate page with product information, as traditionally seen on most ecommerce stores.
Thanks for your input in advance!!!
