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Seo For Multiple Locations


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10 replies to this topic

#1 RayWrites

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Posted 12 February 2014 - 12:27 PM

Hi All,

I've been tasked with writing and optimizing copy for a local car dealership.  They want to rank for up to 4 cities.  

Any ideas as to how to approach this would be appreciated.

For instance, do I place all 4 cities in the Title tag and throughout the copy?  If so, how often?

Personally, I'm not a fan of this sort of thing...I'd rather focus on one, no more than 2 cities when I'm trying to geo-target my copy.

Thanks in advance for your help.

-Ray



#2 Jill

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Posted 12 February 2014 - 01:13 PM

I'd just put all of the addresses on the bottom of each page.



#3 RayWrites

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Posted 12 February 2014 - 03:51 PM

Will Google pay attention to it seeing as how it's so low down the page?



#4 Jill

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Posted 12 February 2014 - 04:05 PM

Sure. Isn't that where addresses are typically located on websites? Now you may want to have the addresses in other places to be more prominent for your users of course as well. But wherever it makes sense.

 

You most certainly do not have to say "our Atlanta car shop" etc. etc. That just sounds dumb.



#5 kevinjwiles

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Posted 28 February 2014 - 03:37 AM

What about having a specific page for each city with Google maps and rough directions to the dealership from that given location?

 

The content would be useful as your helping the user locate the dealership!



#6 chrishirst

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Posted 28 February 2014 - 06:58 AM

What about having a specific page for each city with Google maps and rough directions to the dealership from that given location?

 

The content would be useful as your helping the user locate the dealership!

 

Unless there is enough content for each dealer to have an individual 'page', such documents just become 'thin content' (aka 'mad-lib' spam) with a bunch of "boiler-plate" text and only the location or dealer name changes from one to the next.



#7 kevinjwiles

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Posted 28 February 2014 - 07:00 AM

I do agree with you but, say you have 4 pages which all target a different city. These pages will not be duplicate content or spam.

 

Each page could have

 

  • Road Directions
  • Public Transport Directions
  • Google Maps

You could also add in various paragraphs about the best route to find the venue.



#8 chrishirst

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Posted 28 February 2014 - 07:04 AM

Sure, if enough genuinely useful (for users) content can be added, then by all means do that, but if the reason behind having those documents is "for SEO" then it is the wrong thing to do.



#9 MattsBackpack

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Posted 05 March 2014 - 05:22 PM

I've got to agree with Kevin here.

 

Up until recently, I used to do a lot of work in the auto industry here in the UK for various dealers, and I would always use a seperate page for each city.

 

You'd definately need to make sure you have enough unique content on each of the city pages so as not to have them classified as thin, but providing you do that you'll find it much easier to rank the 4 individual pages.



#10 Diligent

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Posted 06 March 2014 - 07:41 AM

In this instance I would would create separate pages or in some cases subdomains and have each one with unique content. This makes it easier to optimise, the downside is the budget for content etc.



#11 DanielMatalon

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Posted 09 March 2014 - 12:39 PM

We ran a nationwide IT service and placed a new page for each major market we were in and had great results. It is merely a matter of building pages, keywords and some localized content (can even be curated). Go to it






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