I've been reading up on SEO Silos www.bruceclay.com/seo/silo.htm and how to organize your internal linking. According to the linked document, you should have an entry page for each category and most (if not all) of your external pages about a particular category should link to the entry page for that category. Do you guys buy into this tactic?
My site is supports multiple sports and each sport has it's own dedicated application page; these application pages are the main reason that people use my site. I used to have an entry page for each sport and that entry page would link to the application page (and other pages associated with that category). However, since my entire site is predicated on these application pages, I wanted to reduce the chance that users would leave the site before seeing the application pages. So I cut-out the middle man and made the application pages themselves the entry pages. In my mind, I wanted to get the user to my application pages as quickly as possible and the previous entry pages were just an obstacle toward that goal.
My issues is that, despite the application pages having the most external links and social shares of any pages on my site (except for my home page), they are not ranking well in Google for my target keywords. Although I cut the previous entry pages out of my navigation, they are still indexed in Google and ranked #2 for my target keywords, yet my application pages aren't showing up except for exact match searches.
I so believe my application pages are not ranking well because:
- The application pages are just that: a unique UI for performing a specific function. As such, they have next to zero on-page content.
- The UI on these pages has TONS of links to external sources, which are necessary and there to assist the user when using the application.
So, I'm thinking I may be hurting myself by having entry pages which are not ranking well in Google. I'm wondering if I should go back to having keyword-rich entry pages for each sport that my application supports, then linking to my application pages from these entry pages?
Edited by Jill, 30 January 2014 - 03:04 PM.