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Fresh Content On A Web Page


Best Answer chrishirst , 28 January 2014 - 05:21 PM

You do NOT need to keep content 'fresh'

 

 

Or should we just have a goal to update all the copy on the page every few months? Are there any guidelines we should be keeping to?

No and no.

 

Your "plan" is just the kind of pointless "updating" that search engines do NOT WANT to show to their users.

 

Create content for REAL USERS and if it needs updating then update it ... if it doesn't, .... just leave it alone.

 

 

Matt Cutts on the subject.

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3 replies to this topic

#1 andyjv

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Posted 28 January 2014 - 12:29 PM

Hi, 

 

We're currently improving a lot of our web pages and re-writting content.

 

We're looking into how to keep our content fresh and one idea was to include a new section on certain pages. For example, we have different pages for different cities, we're looking to add a 'Latest News' section where we'll include small snippets of copy to a news piece of our company or a destination. All the copy will be different on every page. 

 

My question is - How much copy would be seen as refreshing the page? For example, perhaps 100 words, a link to a recent blog article and the date of the release would suffice? 

 

Or should we just have a goal to update all the copy on the page every few months? Are there any guidelines we should be keeping to? 

 

Thanks in advance for your help.

 

Andy



#2 chrishirst

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Posted 28 January 2014 - 05:21 PM   Best Answer

You do NOT need to keep content 'fresh'

 

 

Or should we just have a goal to update all the copy on the page every few months? Are there any guidelines we should be keeping to?

No and no.

 

Your "plan" is just the kind of pointless "updating" that search engines do NOT WANT to show to their users.

 

Create content for REAL USERS and if it needs updating then update it ... if it doesn't, .... just leave it alone.

 

 

Matt Cutts on the subject.


  • Jill likes this

#3 Jill

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Posted 28 January 2014 - 10:21 PM

What Chris said. Your wasting time on silly nonsense. 



#4 andyjv

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Posted 29 January 2014 - 04:33 AM

Thanks very much for your quick responses Chris and Jill. 






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