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Seo Content Carousel


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10 replies to this topic

#1 SEOsmither

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Posted 20 January 2014 - 02:41 PM

I have been noticing more sites lately have been using a carousel specifically for SEO copy. For example, the first slide would include an overview of the copy with targeted SEO keywords. Then, a few seconds later the next slide would contain history. And so, on.

Is this black hat or white hat SEO?



#2 chrishirst

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Posted 20 January 2014 - 02:45 PM

 

Is this black hat or white hat SEO?

 

Neither,  just crappy "SEO"!


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#3 copywriter

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Posted 20 January 2014 - 04:23 PM

SEOSmither, why do you say it is specifically for SEO purposes?

 

(BTW, carousels (sliders/rotating banners/whatever) have been shown in repeated studies to have a horrible effect on conversions.)



#4 Jill

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Posted 20 January 2014 - 04:39 PM

It's got nothing to do with SEO. 



#5 SEOsmither

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Posted 20 January 2014 - 04:44 PM

I saw a site that had a carousel of SEO copy and would proceed to the next SEO copy in a few seconds. (not enough time to finish reading the copy.) It looks like you can squeeze more SEO copy and still take up the same amount of room on the page instead of having six paragraphs of SEO copy.

 

Is this black hat SEO?



#6 chrishirst

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Posted 20 January 2014 - 06:01 PM

Just dumb.



#7 Jill

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Posted 20 January 2014 - 07:34 PM

I saw a site that had a carousel of SEO copy

 

 

What makes it "SEO Copy?" There's really no such thing.

 

Do you mean it had keyword stuffed spam copy?



#8 bobmeetin

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Posted 21 January 2014 - 09:42 AM

You're talking about a content carousel? I commonly see sites that will either have 3 or so boxes at the top of the home page (or any page) or perhaps a revolving content carousel discussing the 3-4 things they do. I refer to these as spotlights. It seems to me that the carousels become more popular when more things get added to the vital functions and they are afraid to 'not' spotlight. i.e. Everything is the most important and nothing can be lost ...

 

Can you point to any studies that discuss the impact/effect on viewers? Conversations?



#9 chrishirst

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Posted 21 January 2014 - 12:44 PM

It's quite simple, ..... You are making people THINK

 

 

http://www.widerfunn...ome-page-design


Edited by chrishirst, 21 January 2014 - 12:47 PM.


#10 copywriter

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Posted 21 January 2014 - 01:12 PM

They also contribute to poor conversions because people don't know what to do with them.  Those stupid dots in the corner and the practically-invisible controller bar (for pause, forward, etc.) leave people feeling frustrated. 

 

I, personally, like them, but with so many studies showing that they tank conversions, I don't recommend them.



#11 bobmeetin

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Posted 22 January 2014 - 11:07 AM

I read the article Chris referenced. This is good stuff. I googled 'content sliders usability' and came up with tons of aritcles on the subject, https://www.google.c...=utf-8&oe=utf-8. Sometimes you need to see it in writing even if it's something that was already in the back of your mind.






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