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Is Higher K/w Density A Good Way To Escape Penguin/panda?

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#1 Andy1342


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Posted 13 January 2014 - 02:08 PM

So I got hit by Penguin/Panda. Ouch. So, I got me an SEO firm and they look very good and they have this big, big expert who has a blog and all.


I really hoped he's give me a diagnosis of what I got hit - this is wrong, that is wrong, 'cos I'd feel much safer if I'd know what the problem is. Instead they're taking a clean start approach and  making a new site. I don't like that, but hey, they're the experts.


And this big expert gives me this KW advice for the landing pages, and this has quite a lot higher K/W density than the pages on the old site (partly because the new pages are shorter.) It is so high they start to read somewhere between a bit spammy and noticably spammy. I can use 60% of his advice, I can do 70 - 75% and it still reads OK if I am ingenious, but if I do 100%, eg putting in H1 and H2 headings that humans don't need just to get KWs in, it is too much.


Now (a) I loathe spammy pages, they are an abomination

(B) I'm a therapist, so I need to create a very person to person feeling on my site, like each page is a conversation between me and the reader. So any kind of commercialisation will put off my demographic.


When I don't follow all his advice, the company complain I'm ignoring their advice. And hey, they're the experts - or are they? Am I crazy, or is it mad to try to escape from Panda/Penguin by increasing the KW density past the point where it puts off human readers?





#2 Michael Martinez

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Posted 13 January 2014 - 02:50 PM

Sometimes people think they know more SEO than the SEO guys and that causes confusion.

Sometimes the SEO guys are playing by a (semi-)spammy rule book and that causes confusion.

A good service provider will try to find your comfort level and work within that. At the end of the day, it's all about what you feel you can live with -- what makes you successful -- and what value you derive from the relationship.

If your gut instinct is making you feel sick about this, it doesn't matter how good they are. Either they need to change the plan or you need to find a new service provider.

Tell them what you're thinking.

As a "guru" I can tell you that I only want copy on the page that people will feel comfortable reading. I don't write for search engines. And you can quote me on that.

Edited by Michael Martinez, 13 January 2014 - 02:50 PM.

#3 copywriter


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Posted 13 January 2014 - 02:56 PM

Well, I do write for the engines, but not exclusively.  The reason is this... no Googlebot has ever come to your site, read your copy and filled out your contact us form to book an appointment. People do that.  Your site will never be successful if it is solely written for the engines.  It has to provide a solid base of search terms (phrases and words) that can assist the engines in determining what your site is about and also (most importantly) communicate with your visitors in their preferred style.


There are tons of ways to drive traffic to a website.  Search engines are merely 1.  There's only 1 way to make a site successful: satisfy the needs of the visitors.


All that is to say that spammy or semi-spammy copy is not necessary.  If your SEO firm is stuffing exact-match keyphrases all throughout your copy, they are a bit behind the times as far as SEO copywriting goes.  These days there is no reason to stuff keywords.

#4 Jill


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Posted 13 January 2014 - 10:30 PM

There was never a reason to stuff your pages with keywords. If they're doing that, they're not writing for the search engines. They're not doing SEO.

They're simply creating web spam.


Fire them.

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