So I got hit by Penguin/Panda. Ouch. So, I got me an SEO firm and they look very good and they have this big, big expert who has a blog and all.
I really hoped he's give me a diagnosis of what I got hit - this is wrong, that is wrong, 'cos I'd feel much safer if I'd know what the problem is. Instead they're taking a clean start approach and making a new site. I don't like that, but hey, they're the experts.
And this big expert gives me this KW advice for the landing pages, and this has quite a lot higher K/W density than the pages on the old site (partly because the new pages are shorter.) It is so high they start to read somewhere between a bit spammy and noticably spammy. I can use 60% of his advice, I can do 70 - 75% and it still reads OK if I am ingenious, but if I do 100%, eg putting in H1 and H2 headings that humans don't need just to get KWs in, it is too much.
Now (a) I loathe spammy pages, they are an abomination
( I'm a therapist, so I need to create a very person to person feeling on my site, like each page is a conversation between me and the reader. So any kind of commercialisation will put off my demographic.
When I don't follow all his advice, the company complain I'm ignoring their advice. And hey, they're the experts - or are they? Am I crazy, or is it mad to try to escape from Panda/Penguin by increasing the KW density past the point where it puts off human readers?