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Can't Recover Our Site's Rankings


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21 replies to this topic

#1 henstuff

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Posted 13 January 2014 - 06:46 AM

Hi there - I work for a company and I wanted to ask for the help of the HR forum. Having been on page one for a few months, the company's website  completely disappeared from Google's SERPs back in late 2012, and we've been failing to recover those rankings ever since. We've tried adding new content, beefing up our existing content, removing dodgy links, disavowing the links we couldn't, and pretty much everything else we were able to think of.

 

The site still doesn't rank for any of its keywords, and we've hit the bottom of the barrel. Does anybody have any other ideas as to what could be wrong? We have not received a manual penalty notification from Google, but there's clearly something preventing us from ranking.

 

Thanks in advance for your help.


Edited by Jill, 13 January 2014 - 08:06 AM.
Removed company


#2 chrishirst

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Posted 13 January 2014 - 07:40 AM

We don't really care much about "rankings" here because they are not a useful indicator of anything.

 

How about Search referral traffic  or conversions from Search are they down as well?



#3 henstuff

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Posted 13 January 2014 - 07:52 AM

Yes indeed. In October '12, we went from around 40-50 visits per day to 10-20 visits per day (from Google organic search). October's organic traffic was barely half of what it had been in September, and we're still stuck at the lower end of those figures, unfortunately.

 

I realise that there was a Penguin update around the time when our issues began, but as I said initially, we've done our best to take care of any and all poor links already. Over-optimised anchor text has been addressed, we've removed links from a lot of low-quality directories, ensured that any and all paid advertising includes a "nofollow" tag - is there anything we've missed?



#4 Jill

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Posted 13 January 2014 - 08:08 AM

See my article on the 18 SEO killers. Chances are you're doing some of them.

 

http://www.highranki...seo-killers-345



#5 Promoman

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Posted 19 January 2014 - 11:35 AM

Hi - our site, a promotional products company has gone from 2,500 avg. visits per day to about 500.  The decline started in summer of '13 and hit bottom in last couple of months (we assume due to lost links being removed for latter months).  Since the algo punishments, we have

* Updated our webite in last month (appearance and some structural improvements)

* Removed or requested removal of all unnatural links, disavowed the rest - all on ongoing basis

* Removed ALL non-quality pages and visitor generated pages through robot no-index instructions

* Added user ammenities and free dowloads to improve experience (and hopefully encourage bookmarking and linking)

* Made site mobile user friendly

* Coded multi-page categories with page numbers in meta title tags so not duplicated

* Continue to freshen up copy and content and add new products and images

* Increased social media activities on all the major social sites

I have read your 18 SEO killers - seems we have addresed everything.  Is there anything else we should be doing? Is it just a matter or patience or waiting for next major algo udates?


Edited by Promoman, 19 January 2014 - 11:39 AM.


#6 chrishirst

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Posted 19 January 2014 - 11:42 AM

 

Hi - our site, a promotional products company has gone from 2,500 avg. visits per day to about 500.

And these visits came from where?

 

 

Updated our webite in last month after removing or requesting removal of all unnatural links, disavowed the rest on ongoing basis

A: Did you have an "Unnatural links" warning?

 

B: Did this update change any URIs?



#7 Jill

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Posted 19 January 2014 - 11:54 AM

I have read your 18 SEO killers - seems we have addresed everything.  Is there anything else we should be doing? Is it just a matter or patience or waiting for next major algo udates?

 

 

No way to say without a thorough review. Have you considered hiring a professional who deals with these things?



#8 Promoman

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Posted 19 January 2014 - 11:56 AM

Hi - Most were organic clicks from Google where we ranked on page 1 for hundreds if not thousands of keyword searches. We had a manual warning from Google WMT about 5-6 months ago that was revoked. No URL's were changed.


We are considering some known professionals  - have gotten snippets of info on forums and Google Webmaster forum. Hard to find any white hat seo experts who do not have "tricks" they want to sell you even still.


Edited by Promoman, 19 January 2014 - 11:58 AM.


#9 Promoman

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Posted 19 January 2014 - 12:02 PM

One other thing - we are developing a similar site - but with different approach (although same items). We have been told by some people on webmaster tools forum that this is bad - but more for using resources and effort taken away from main site, vs. google penalty.  Also to try to recover lost revenue we are trying to get back - Google and some of the experts forget most websites are small businesses that support families (and also forget that many like ourselves spend hundreds of thousands on adwords - and our survival directly effects their revenues).



#10 chrishirst

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Posted 19 January 2014 - 05:45 PM

 

Google and some of the experts forget most websites are small businesses that support families

That is NOT Google's problem, it's your's,  .... for relying on a income source that you cannot manage, influence or control.

 

Conversions from "organic" search "rankings" should never be your main (or only) source of converting visitors.



#11 Promoman

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Posted 19 January 2014 - 07:10 PM

We do have other sources of income with repeat customers, email, bing traffic, social sites,  etc.  My statement had more to do with the callous attitude of some of the people from or associated with Google. Most small webmasters over the last 10 years had to do what larger competitors were doing just to stay in the serps - including the building of links - no one, especially small entreprenuers wanted to spend hours a day writing blogs and articles. Would much rather focus on the products being sold and our website.  And again, Google does have a stake in webmasters actitivies who pay hundreds of thousands in advertising as we have.


Edited by Promoman, 19 January 2014 - 07:14 PM.


#12 chrishirst

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Posted 20 January 2014 - 06:09 AM

 

My statement had more to do with the callous attitude of some of the people from or associated with Google

 

There is no "callous attitude", it is NOT their problem IN THE SLIGHTEST.

 

Website owners or operators are absolutely NOT Google's concern when they are changing their ranking algorithms which can, and does happen several times a week in one form or another. If your URLs are affected by any change, it is YOUR lookout for following poor advice in the first place.

 

Google is a business, it's purpose is to make money from THEIR website by keeping the results relevant and free from bias by webmasters, "optimisers", and con artists who try to subvert the ranking algorithms or corrupt the integrity of Google's URL index with document URLs that are NOT what they should be, which is the best results for Google users. If your site URIs do NOT provide what Googles algorithm determine as the most relevant documents for their users queries ... they have NO PLACE in the results,

Simple as that no thought of 'webmaster', Google is NOT the benevolent provider of "easy money" or "free sales" just because YOU think you deserve it, If your 'pages' aren't up to scratch, or don't quite make the grade anymore .... they get nothing. with no arguments, no questions asked.

 

Just because they did once does not mean they will always, and if your URLs rely or relied on 'backlink' anchor text for their positions, then the axe WILL fall at some point, maybe tomorrow, maybe next week, but you can be assured that it WILL happen.


  • Jill likes this

#13 Promoman

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Posted 28 January 2014 - 11:34 AM

Hi Jill, 

You suggested earlier that I may want a professional to take a look at our site and link profile - now that you are out of this business - how do you find someone REPUTABLE and honest?  I have talked to some so-called gurus - and the promise to have our site ranking again in 2-3 weeks tells me they are lying or using black hat - any ideas?



#14 chrishirst

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Posted 28 January 2014 - 05:40 PM

The very last people you want working on your site are "gurus" and "experts", and "experts" and "gurus" will be all you will find if you are looking for 'rankings'.

 

Start looking for people who talk about getting conversions not pointless 'rankings'.



#15 Jill

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Posted 28 January 2014 - 10:20 PM

how do you find someone REPUTABLE and honest?

 

Don't really know, but generally they'll be pretty busy. 






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