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Subdomains....an Age Old Question. By 2014 Views?

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#1 lister


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Posted 11 January 2014 - 11:00 AM

We are adding an ecommerce section to our site that either MUST have its own subdomain - or - for it to be hosted on another and new domain.


I'd rather launch the ecommerce site on a subdomain b/c surely some link juice will reach the subdomain (over time) and anatomically it looks nice for the visitor (customer) to see the same brand and domain flow....

My question is - what are the negatives with a subdomain (if any really....?)

Starting a new domain and linking to that from my established brand and domain seems a long work around.....

Thanks as always


#2 qwerty


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Posted 11 January 2014 - 12:20 PM

People have been arguing for years about whether "domain authority" spreads to subdomains, but as far as I'm concerned, it's all about how you choose to link your content together, whether your pages are on the same subdomain, different subdomains of the same root domain, or even different root domains.


I think subdomains are a very smart way to organize your content while preserving your branding. And Matt Cutts agrees with me.

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#3 chrishirst


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Posted 11 January 2014 - 12:37 PM


b/c surely some link juice will reach the subdomain (over time)

Only it IS linked to

Edited by chrishirst, 11 January 2014 - 12:40 PM.

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