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Seo Friendly Urls - Should I Use Sub-Folders Or Hyphens?


Best Answer chrishirst , 10 January 2014 - 08:14 PM

Anchor text is what carries the weight for 'SEO',  it sends a clear message to users so they are in no doubt as to what they will find by clicking the link and it tells search engines what the target page is about. Your pages could have sequential numbering as your URI scheme for all it matters to SEs, the anchor text is what actually counts towards the "weighting" for the target URL.

 

One important thing you need to know is that SEO is NOT about search "engines" anymore, [not that it ever really was] it is about "Search" and Search covers FAR, FAR  more than where any particular URL on your site 'ranks'.

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#1 bilko67

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Posted 09 January 2014 - 06:57 PM

Hi

 

I am creating a new hotel review website and would like to use SEO friendly URLs  (primarily for Google)

 

Is it better to separate keywords as sub-folders or use hyphens?

 

Example, 

 

    Imagine I have a page with a hotel review of the Hilton Hotel in London

 

    Which of these is best for SEO: 

 

    www.example.com/hotel/review/london/hilton

 

    www.example.com/hotel-review-london-hilton

 

    www.example.com/hotel-review/london-hilton

 

    www.example.com/hotel/review/london-hilton

 

    www.example.com/hotel-review/london/hilton

 

Thank you in advance



#2 torka

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Posted 10 January 2014 - 09:23 AM

It will make absolutely no difference whatsoever to Google. Set it up however it's easiest for you to administer going forward.

 

--Torka :oldfogey:


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#3 bobmeetin

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Posted 10 January 2014 - 10:41 AM

You can also use underscores (_) which are commonly seen as word connectors as opposed to separators, but as torka said it should not matter. Set it up to make it feel right to the viewers as well.  How about:

 

www.example.com/hotels/reviews/london-hilton

or

www.example.com/hotels/reviews/uk/london/hilton

 

There is a London, Ohio, also Paris, Athens, Geneva... Give it a hierarchy that you can carry forward, assuming the website is not London, England specific.



#4 chrishirst

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Posted 10 January 2014 - 11:19 AM

 

Which of these is best for SEO:

 

All of them.

 

None of them.

 

Any of them.

 

That's how 'useful' it is caring about such things.

 

How you LINK to the URLs in your navigation is far more 'important'.



#5 Jill

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Posted 10 January 2014 - 01:08 PM

You can also use underscores (_)

 

 

That's the one I would avoid for sure.

 

Otherwise, use whatever you want.



#6 bilko67

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Posted 10 January 2014 - 06:46 PM

Thanks everyone for quick replies - very much appreciated.

 

@ chrishirst   -  I am very new to SEO so please would you elaborate on your comment...
How you LINK to the URLs in your navigation is far more 'important'.



#7 chrishirst

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Posted 10 January 2014 - 08:14 PM   Best Answer

Anchor text is what carries the weight for 'SEO',  it sends a clear message to users so they are in no doubt as to what they will find by clicking the link and it tells search engines what the target page is about. Your pages could have sequential numbering as your URI scheme for all it matters to SEs, the anchor text is what actually counts towards the "weighting" for the target URL.

 

One important thing you need to know is that SEO is NOT about search "engines" anymore, [not that it ever really was] it is about "Search" and Search covers FAR, FAR  more than where any particular URL on your site 'ranks'.


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#8 bilko67

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Posted 11 January 2014 - 06:21 AM

Thanks chrishirst for the information. I will review my site in light of this.



#9 lister

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Posted 11 January 2014 - 10:53 AM

 

That's the one I would avoid for sure.

 

Otherwise, use whatever you want.

 

I agree - they are ugly as well.


Anchor text is what carries the weight for 'SEO',  it sends a clear message to users so they are in no doubt as to what they will find by clicking the link and it tells search engines what the target page is about. Your pages could have sequential numbering as your URI scheme for all it matters to SEs, the anchor text is what actually counts towards the "weighting" for the target URL.

 

One important thing you need to know is that SEO is NOT about search "engines" anymore, [not that it ever really was] it is about "Search" and Search covers FAR, FAR  more than where any particular URL on your site 'ranks'.

 

What are we saying about the alt tag? Worthless or not? Yes ok - it is good for people that have images disabled, but I think they are a distraction with 'mouse-over'



#10 chrishirst

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Posted 11 January 2014 - 12:33 PM

There is no such thing as an alt "tag". The 'alt' is an attribute of the image tag, short for 'alternate text', is used by search engines ONLY when the image is linked, and has been discussed at length in many threads.






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