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Doorway Domain And Styles - Please Help
Posted 23 August 2003 - 10:12 AM
www.spider-food.net gives an example of Sears and lawnmowers in explaining doorway domains and themes. The example was to illustrate how a company like Sears having a huge product line may get "lost" - its top-seller, lawnmowers, came up like #49 on Google, and this site advised them to try some stuff with doorway domains to help its placement.
My question is: does it matter or help either way if Sears chooses to have that page be lawnmowers.sears.com vs. having it be www.sears.com/lawnmowers? I have a site with lots of products like that example and want to know whether I should do xx.com/lawnmowers (for example) or lawnmowers.xx.com, and if there's anything else (other pages pointing to it, etc) I should add in either case.
Posted 23 August 2003 - 10:21 AM
I wouldn't worry with trying to create subdomains for each product (a subdomain is whatever.domain.com). It's just not necessary. Each page stands alone when it comes to rankings and you are better off building, optimizing, and maintaining one strong site than having to worry about getting links to subdomains in order to get them to rank well.
Posted 23 August 2003 - 10:25 AM
www.website.com - is the main domain
product1.website.com - "product1" is a subdomain, and a stand-alone website.
www.website.com/product1 - "product1" is a subdirectory, and part of the main site.
Both of the latter options are viable ways to show content on a website. They are not considered "doorways" unless they are pages with keyword filled pages that are not linked from the pages in your site (Or, at least with links that visitors can see). Usually, a doorway page is termed as a page meant only for the search engines to see.
Typically, having your products in a subdirectory is good enough for the search engines to see and index, depending upon your site's structure. A subdomain is really only necessary for companies thet classify products by industries served (automotive.sears.com, for example) or they have a need to classify many different products in a stand-alone domain.
Very few sites really need that sort of classification, as the typical directory/subdirectory architechure is good enough to get most sites indexed with good rankings.
Hope this helps.
Posted 23 August 2003 - 11:17 AM
However, if you only have one page of "lawnmower" content, it probably doesn't deserve it's own subdomain or subdirectory. A page: www.domain.com/newpage.html will suffice.
It's really just how you prefer to create your site architecture, and everyone has their own methods.
And as Matt said, it's got nothing to do with doorway pages, as they are pages that are created solely for the search engines, are there to point people to "real" pages of the site, and are usually made difficult to find by anyone but a search engine spider.
Posted 07 November 2003 - 04:28 PM
I have been thinking about the plans for my site for search engines. I have done a few campigns for some people and they have been sucessful using www.domain.com/pagename.
However, what is the consensus, if say for example you had very specific sections of your website that you wanted to focus on specific keywords. would an http://keyword.domain.com/keyword.htm URL stand a better chance of getting a higher listing if the subdomain and the page name were relevant to one another?
Posted 07 November 2003 - 05:11 PM
Posted 07 November 2003 - 05:26 PM
I agree. However, what aboput the engines? people will remember remember the domain name and can access the sub domains through the www.domain.com address.
Each sub domain of the site will have between 5 and 15 pages, making it a worthwhile micro site. Equally though, these pages can be kept in a sub folder. Will the engines consider a sub domain and a keyword rich page extension more relevant than a website that has not gone to the trouble of segregating it's content to such a degree?
Posted 07 November 2003 - 09:19 PM
Could the same amount of boost (or even more) be accomplished through correct usage of on-the-page factors? You betcha. From obtaining even a few quality backlinks with your keyword phrase in the link text? No doubt the way things are today.
Sooooooo if everything else is already perfectly done then it's an option. However I wouldn't recommend it for anything less than the 15-20 pages you mentioned.
I guess the real question is if it's worth the effort of setting up the subs and if your navigation structure is going to be sound enough for users to easily get from Point A to Point B, or Point A to Point G, which is yet another sub-domain.
And have you double checked to see if anyone anywhere it linking to any of those old pages? If they are you'll have to hope you can get them to change their link most likely.
Or how about those who may have saved an interior page to their Fav Places? Don't forget that you're going to have to set up a mod_Rewrite rule for all of those old pages so that people get directed to the new area if they end up on an old page.
Personally, the potential (miniscule) gain isn't enough for me to go through the hassle of changing around an already established site structure. However there is more than one way to skin a cat, so to each his or her own.
Of course all of the above is only my opinion.
Posted 08 November 2003 - 02:49 PM
The problem with using subdomains is if people use them specifically for this purpose and do not develope a good enough linking campaign (having lots of external links pointing into your cluster of sites) then you can get dropped for spam.
If you have a reason to use subdomains, sure go ahead. If you intent is just on the effect with search engines I probably would not waste my time making all the subdomains.
Posted 08 November 2003 - 07:04 PM
I totally agree with what has been said here. The one thing I would like to add is this; when you are chasing a very hard keyword phrase, then sub-domains could make the small difference. Unless your keyword is extremely competitive and the page conforms as already stated, then just add folders under you main domain with the keyword maybe as the folder name.
At the end of the day, each sub-domain you have is still only as good as the work within it and the links pointing at it.
Edited by anthonyparsons.com, 09 November 2003 - 01:48 AM.
Posted 11 November 2003 - 06:31 PM
Thanks for the opinions.
In summary then, would it be fair to say that, if based on your keyword research you find that your page is not to heavily competeted for, just use standard website structure of keyword rich folders and page names.
However, if certain sections of your website are competing for heavily contested keywords, then providing you ensure the dub domain is well linked to, both from external links and links from your own website - then, the sub domain could help your site rank better.
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