We have the nearly the same content on every page, if differs for 10%. 90% of the content on a page is the same on every other page. Only the location (on a big wheather site) and some small keywords are different. I've read this article: http://www.highranki...tiple-pages-355
My question: when we are in such situation, but we have many strong backlinks, are there chances to rank highly on weather + [location] searchterms? We have a lot of (very) (strong) backlinks. How would Google see this? This type of duplicate content only will cause a drop in ranking, right? With strong backlinks we could climb up?
To be clear i'm an SEO consultant and im asking this to advise a client. The client doesnt want to change the content to make it original.
Or is it better to delete the duplicate text as a whole to rank with a page without textual content, but unique titles en meta description?