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Same Content On Every Page, But Many Backlinks

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#1 Jhardenberg


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Posted 08 January 2014 - 04:21 PM

We have the nearly the same content on every page, if differs for 10%. 90% of the content on a page is the same on every other page. Only the location (on a big wheather site) and some small keywords are different. I've read this article: http://www.highranki...tiple-pages-355


My question: when we are in such situation, but we have many strong backlinks, are there chances to rank highly on weather + [location] searchterms? We have a lot of (very) (strong) backlinks. How would Google see this? This type of duplicate content only will cause a drop in ranking, right? With strong backlinks we could climb up?


To be clear i'm an SEO consultant and im asking this to advise a client. The client doesnt want to change the content to make it original.

Or is it better to delete the duplicate text as a whole to rank with a page without textual content, but unique titles en meta description?

#2 Michael Martinez

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Posted 08 January 2014 - 06:13 PM

You have to make that other 10% really substantially valuable to convince the search algorithms to display the pages high up in their search results.

But if the site has a lot of really strong backlinks, it should be getting a substantial amount of traffic from those links. And in that case, SEO is probably not the best channel for building traffic for the duplicate content.

It might be easier to set up a blog for the site and just develop that into a search optimizable property.

That said, some Websites (not many, but some) do succeed where most would fail because of a combination of good onpage value and substantial backlink value despite publishing a lot of duplicate content.

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