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Two Different Keywords, Same Meaning


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#1 DavidPson

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Posted 08 January 2014 - 02:09 AM

How would you choose between 2 different keywords with the same meaning and use by the target market?

 

for example, say if you were making a dedicated car website, and everyone in your target market used the words

"car" and "vehicle" to mean exactly the same thing, and used them equally as shown in keyword research,

aswell as equal competition. So basic category keywords like "used cars" "used vehicles", "sports car" "sports vehicle" etc

Which are you supposed to choose?

 

And then, if "vehicle repair" greatly outperformed "car repair" in the research, but then vice versa for other keywords,

which would you choose then?

 

cheers for any help, just thought id get an opinion before any small PPC tests



#2 chrishirst

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Posted 08 January 2014 - 08:14 AM

How would you choose between 2 different keywords with the same meaning and use by the target market?

 

You don't 'choose' you use them both.


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#3 Jill

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Posted 08 January 2014 - 08:14 AM

Why would you choose between them at all? You should be using all the words your target audience uses. 



#4 copywriter

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Posted 08 January 2014 - 10:02 AM

Correct.  With the updated ways of writing with keywords, you don't research and use just one.  The variants of the keywords, synonyms, stemmed versions, etc. all need to be included. Sounds like you may be using old-school techniques if you're trying to choose between them.



#5 bobmeetin

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Posted 08 January 2014 - 10:25 AM

Okay, but the rumor mill suggests that Google and company are smart as well, smart enough to know common synonyms. A car is a vehicle but a vehicle is not always a car.  So you optimize for the word car. Will Google be smart enough when they analyze the context to manage a synonym analysis, i.e. to figure it out and pave the pearly gates?

 

Not leaving things up to chance, interpretation, you also optimize for vehicle?



#6 Jill

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Posted 08 January 2014 - 10:32 AM

 

Not leaving things up to chance, interpretation, you also optimize for vehicle?

 

 

 

Bingo. 

 

You  make sure you have both words on your pages.



#7 DavidPson

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Posted 20 January 2014 - 09:11 AM

Still trying to get my head around this, and copywriter is right that I am using

a bit of my old style techniques, the last sites I created were from 1998-2003

..... SE's have definitely become more advanced since then.

 

here's the keyword variations im having trouble with:

caller id

caller display

how to use caller id

how to use caller display

bt caller id

bt caller display

 

on reading examples I get keywords like

"coffee beans, fresh coffee beans, gourmet coffee beans etc."

or

"google plus for seo, using google plus for seo, google plus and local seo"

they make sense to me of how they can be targeted on the same page.

 

However, as an example 

"caller id, how to use caller display, hide caller id", would that make sense?

The meaning is the same, and used equally by the target market.

Or should it be more "caller id, how to use caller id, hide caller id",

even though "how to use caller display" has much better traffic potential

than "how to use caller id"

 

As you can tell, I need re-schooling



#8 Jill

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Posted 20 January 2014 - 09:23 AM

Write a blog post about that topic and you'll naturally be using all those phrases. 



#9 chrishirst

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Posted 20 January 2014 - 02:34 PM

 

However, as an example

"caller id, how to use caller display, hide caller id", would that make sense?

The meaning is the same, and used equally by the target market.

Or should it be more "caller id, how to use caller id, hide caller id",

even though "how to use caller display" has much better traffic potential

than "how to use caller id"

 

You're trying to hard, Just write it exactly as you would say it to people who were sat round the same desk as you are.

 

And forget about "traffic potential" you are talking to PEOPLE,  who, when they are reading your pages are [effectively] sat in the same room as you are and you are talking to them directly

 

Caller ID

 

What a great tool for customer relations this is, if your telephone has a display that shows the incoming callers name, you can greet them with

 

"Hello Mr./ Mrs. Broomfondle, how may I help you today"?

 

Suddenly that "help desk" call they were dreading has become "user friendly"

 

 

Far more conversion friendly than trying to ram "caller id, id of caller, display ID" into peoples psyche.






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