How would you choose between 2 different keywords with the same meaning and use by the target market?
for example, say if you were making a dedicated car website, and everyone in your target market used the words
"car" and "vehicle" to mean exactly the same thing, and used them equally as shown in keyword research,
aswell as equal competition. So basic category keywords like "used cars" "used vehicles", "sports car" "sports vehicle" etc
Which are you supposed to choose?
And then, if "vehicle repair" greatly outperformed "car repair" in the research, but then vice versa for other keywords,
which would you choose then?
cheers for any help, just thought id get an opinion before any small PPC tests