Hi Jill and guys,
We are building a site like TripAdvisor.com (but for a specific niche), in which the hotel owners will submit their content (description, title etc).
My question is this: the hotel owners will probably copy this content from their own site, which means that most content on our site will be duplicate. Will Google penalize us for that? How can we rank with this content? Do we need to have someone to change that content so that it will be unique?