After some research I have found that ecommerce based websites should almost always use the plural forms of domain names. The pural name already includes the singular version (although this seems to work both ways?) and is geared more towards people with a shopping mindset. Do people agree to this?
Here is my situation...I own GarageDoorBracket.com and GarageDoorBrackets.com - using the Google Keyword Tool I found the following results.
GarageDoorBracket.com - 320 monthly searches
GarageDoorBrackets.com - 110 monthly searches
Both have a similar suggest adsense bid and competition level. Based on this, would I be better off using the singular version for my ecommerce site instead of the plural version like most of the domain authority people say. I know I am being "picky" and that if I build a great website it probably won't matter in the end, but I would rather just pick the best option from the beginning.
I have also noticed that the Google search auto-complete tool has the singular version popping up. This seems to penalize the plural versions...?
Anyone have any thoughts on this?