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News Vs. Features For Inbound Links


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2 replies to this topic

#1 alecto

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Posted 02 December 2013 - 10:42 AM

Hi all,

 

I'm trying to figure out ways to get more inbound links for the website of a medium-sized music school that's based in a large city (so, lots of competition for page rank).

 

Currently, the site has a News section that's update with both newsy content (e.g. upcoming concert dates, important exam deadlines for the students, contents, etc.), and blog posts written by faculty on topics like different teaching methods, write-ups on conferences that they've attended, techniques for practicing, etc.

 

Would it be valuable from a search perspective to separate this content out into two sections: News (with time-sensitive content that's relevant only to students of the school), and another section (Blog, Articles, Features, or something like that) with articles that would be relevant to a wider audience and would have a better potential for link building?



#2 Jill

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Posted 02 December 2013 - 11:57 AM

 

Would it be valuable from a search perspective to separate this content out into two sections: News (with time-sensitive content that's relevant only to students of the school), and another section (Blog, Articles, Features, or something like that) with articles that would be relevant to a wider audience 

 

 

 

It sounds like that would be better for people which is what matters. 



#3 Michael Martinez

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Posted 03 December 2013 - 09:26 AM

I'm trying to figure out ways to get more inbound links for the website of a medium-sized music school that's based in a large city (so, lots of competition for page rank).


I'm not sure what you mean by "lots of competition for page rank"; PageRank is a score that is assigned to a page based on the quality and number of links pointing to the page. One would be very frustrated in trying to compete for that kind of value.

Some people say "page rank" when they really mean "a specific ranking for one or more queries", and I can see lots of competition for certain queries in local markets.
 

Currently, the site has a News section that's update with both newsy content (e.g. upcoming concert dates, important exam deadlines for the students, contents, etc.), and blog posts written by faculty on topics like different teaching methods, write-ups on conferences that they've attended, techniques for practicing, etc.
 
Would it be valuable from a search perspective to separate this content out into two sections: News (with time-sensitive content that's relevant only to students of the school), and another section (Blog, Articles, Features, or something like that) with articles that would be relevant to a wider audience and would have a better potential for link building?

No SEO value whatsoever, unless you're trying to get the site indexed in Bing News, Google News, Yahoo! News, et. al. They would want dedicated news streams.




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