I'm trying to figure out ways to get more inbound links for the website of a medium-sized music school that's based in a large city (so, lots of competition for page rank).
Currently, the site has a News section that's update with both newsy content (e.g. upcoming concert dates, important exam deadlines for the students, contents, etc.), and blog posts written by faculty on topics like different teaching methods, write-ups on conferences that they've attended, techniques for practicing, etc.
Would it be valuable from a search perspective to separate this content out into two sections: News (with time-sensitive content that's relevant only to students of the school), and another section (Blog, Articles, Features, or something like that) with articles that would be relevant to a wider audience and would have a better potential for link building?