I am building a site that has many related products. Their features and benefits are exactly the same but the products have different names and images and are for different applications. So while the product name, image, and application differs, the features and benefits don't.
I am copying and pasting those features and benefits into each product description and realising that Google will probably penalise the site for this duplication.
Is that what is going to happen? I cant leave the features and benefits out as they are too important for sales pitch.