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My Client Has Unrealistic Expectations!


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14 replies to this topic

#1 brdlands2

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Posted 11 October 2013 - 10:54 AM

Hello everyone, 

 

First I am just really venting, but I also would like to hear from someone who has gone thru 

the same type of situation with a client.

 

My client thinks that they should be ranking on keywords that they gave me a few weeks ago on the first page.

 

What would you tell a client that is acting ridiculous like that?

 

thanks.

 

 

 

 



#2 Jill

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Posted 11 October 2013 - 10:56 AM

Show them why Rankings Are A Fool's Errand



#3 brdlands2

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Posted 11 October 2013 - 02:27 PM

 

Thank you very much Jill, I will explain to them exactly what it said! 

:mf_argue:

LOL!



#4 Graham

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Posted 29 October 2013 - 06:16 AM

I think it comes down to educating them properly.  Internet marketing in 2013 is not all about SEO and rankings anymore - it's about shepherding people to your site through a whole range of sources, converting them into sales using good copy - using that contact to generate more sales - and measuring the whole thing.  Rankings can equate to a part of sales, sure, but what about everything else?  Plus rankings don't happen overnight.  

 

You know, sometimes when people won't listen to your advice and make unreasonable demands of your time then some business just is not worth having.  Spend time with clients you want to deal with (if you can - I personally can't because I work at an agency).  Just my input.



#5 chrishirst

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Posted 29 October 2013 - 08:39 AM

I think it comes down to educating them properly. 

Absolutely,

 

 

Internet marketing in 2013 is not all about SEO and rankings anymore

 

The actual fact is, that it never really was, "rankings are everything" is what the "experts" told all and sundry that it was, and because that sounded so simple people fell for it. (and are STILL falling for it)

 

They seem incapable of seeing that just because you are called "Aaaaacme Corp" and your name is first in the list for a particular product, does NOT mean that everybody is going to telephone you.

 

Search Marketing and optimising your documents for searchers ALWAYS  was about getting qualified visitors and conversions from those visitors.

 

There is absolutely no difference between Search Marketing, Radio advertising, Television Marketing, Newspaper or  Magazine marketing. The first part is ALWAYS the medium that you are using to reach your audience, not the actual target audience

 

Marketing to "Social Media" groups is EXACTLY the same principle as putting an advert in a specialist magazine. You are reaching out to a specific segment of the overall population.

 

Randomly link dropping anywhere and everywhere is a bit like handing out 'flyers' outside a sporting or a concert venue, ... 99% or more of them will miss your intended target and end up in the bin one way or another.

 

Many moons  ago I referred to the "usual" SEO practices as "Machine Gun Marketing"  when anyone with any commonsense and logic knew that sniper tactics are what really worked.



#6 Diligent

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Posted 06 March 2014 - 11:35 AM

To be honest clients just want to make money and if they are spending money and not gaining it back straight away then they are going to be asking why. I think this is a human thing. Ideally you should assure them from the very start that Rome wasn't built in a day and for you to grow their traffic and rankings naturally then it will take time.

 

Also ensure them that the faster you try to rank their site the less quality you will do it and the shorter time you will be on the first page.



#7 Jcop

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Posted 22 August 2014 - 01:47 PM

I had a similar situation once (about four months ago), when a gold smith having an office near to my location, approached me and he started his conversation with these sentences:

 

"Can you bring 10,000 customers/visits to my website in just one month...?"

 

First, I just listened to him carefully and calmly. Then I started to educate him minor but technical aspects of internet marketing. Also he told me that he was using a website built with totally using Flash technology. He was not willing to change his website design too.

 

But I tried to explain him the technical things and I explained him there no such magic in SEO that can bring thousands of visitors in just a few weeks. I told him that slow and steady wins the race...

 

I put another important aspect in front of him that made him silent: often great results need great investment too.

 

Finally, we started with small and I worked for him, I started showing him results from little increments every week and I always used to compare new reports with the previous week's report that clearly mentioned the positive changes via Google analytics snapshots.

 

While reporting, I like to include few factual facts so that client should know what he is getting:

 

- No of visits: a before and after comparison via changing the report period from GA

- Average visit duration: Again same comparison

- Backlinks

 

And few other things. These factual details keep clients understand the mechanics of internet marketing...



#8 chrishirst

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Posted 22 August 2014 - 05:32 PM

 

 

- No of visits: a before and after comparison via changing the report period from GA

- Average visit duration: Again same comparison

- Backlinks

Which are all "fluff" statistics and of no consequence.

 

Unless you are trying baffle your client with bull [img]http://www.highrankings.com/forum/style_images/poo.gif[/img] of course!

 

I notice the ONE important thing that can and will make clients 'happy' is missing from your "report list" though.


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#9 Jill

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Posted 22 August 2014 - 06:18 PM

Number of visits before and after is in fact a good metric, imo.



#10 Jcop

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Posted 23 August 2014 - 01:48 AM

@ Recovering SEO - Thanks for your comment... 

 

Actually there are a lot of the posts on the web that talk about this topic, as Recovering SEO mentioned one too. As I'm a new member here so I'm afraid of the posting links in my posts that might be against [url=http://www.highrankings.com/forum/index.php?act=boardrules]Forum Rules[/url]. But what I've read once I want to share it with all of you:

 

Go to google.com and search it for " 5 Ways to Prove to the Client that the Traffic Will Come" that is a very useful post from Moz Blog. And I think the title of this post is enough to admire this post :)

 

#11 Jcop

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Posted 23 August 2014 - 02:00 AM

@ Chrishirst - Thanks for your comments that might be highlighting the flaws from my skill-set. But I observed that different clients come up with different goals and targets. For example if client comes who is mainly interested into increasing monthly visits only (because he wants to post some paid ads on his site for paid ads) so if we tell him 100's of things but we exclude the monthly visits, he will ofcoarse become angry with us since he's paying.

 

On the other hand, some come up and say blindly that what price you'll charge me to create thousands of links etc. Some are interested into direct conversions. Some are interested to get number one position etc...But I think its the responsibility of the consultant to discuss all advantages/disadv. of an aspect before they take a contract on file.

 

And for me, if I talk about SEO, its an ocean, that has several aspects, several goals, several techniques and no one is perfect. Things are being changed all the times and this is one of the main reason I joined this hot-topics forums :) .



#12 chrishirst

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Posted 23 August 2014 - 06:44 AM

Number of visits before and after is in fact a good metric, imo.

 

Why?

 

It could merely indicate that the "SEO" had purchased 'hits' from some pointless "website traffic scheme"

 

It's about as much use as reporting that "We have greatly improved your Alexa rank" while neglecting to also point out that the Alexa toolbar had been installed on all the computers used by company staff and their 'home page' is set to the company website.

 

Traffic "before and after" statistics is merely fluff number UNLESS it is qualified with corresponding increase in conversions for the same period.

I could write a simple 'bot' with a set of user agent ID strings that used rotating proxies such as the 'Tor network', to visit a URL or series of URLs to simulate an "increase in visitors".

 

Without a qualifier that determines it as being useful traffic it is just a number. A truly clued up client would be asking "How much extra income are you creating for my business"

 

Bank managers and accountants don't give a toss about traffic numbers, toolbar PR and 'back links', they deal in tangibles. When the "Star Trek" utopia happens and no one cares about monetary wealth, THEN you can consider such ephemeral numbers as being the "currency of success". Until then real world currencies rule the roost.

 

Would YOU accept you client saying that they told an extra one hundred people about you this month, and that's your payment for getting my site more people looking at it???

 

 

No????

 

 

Funny how that works isn't it?


 

Go to google.com and search it for " 5 Ways to Prove to the Client that the Traffic Will Come" that is a very useful post from Moz Blog. And I think the title of this post is enough to admire this post

 

Then you are truly misguided.

 

MoZ articles are there to persuade you to buy their "tools", you know ... the ones you have to part with REAL money for, thus improving the MoZ bank account.



#13 Jcop

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Posted 24 August 2014 - 01:20 AM

:dntknw:  :blahblah1:  :blahblah1:  :blahblah1:


By the way I'd appreciate if you could share your miracle-like strategies, may be I'm misguided and your tips would help me to get back on the track...

Edited by chrishirst, 24 August 2014 - 06:44 AM.


#14 chrishirst

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Posted 24 August 2014 - 08:03 AM

I don't have any 'miracle like strategies', I leave that to people like the Moz "experts" who need you to "buy in" to their strategies.

 

If you present useful, valuable but above all,  provable and tangible results to your clients, there is going to be no question of your worth.

 

Would you continue to employ (and pay) an accountant who did not save you at least the fee you pay them from your tax bill?



#15 Jill

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Posted 24 August 2014 - 10:21 AM

Here's my miracle website marketing strategy.






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