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Link Building Still In Use?


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8 replies to this topic

#1 Julie

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Posted 10 October 2013 - 07:36 AM

As Google's Latest Updates impacting our rankings...
I just want to know our old link building strategies such as social bookmarking, directory submission still in use???

 


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#2 chrishirst

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Posted 10 October 2013 - 07:46 AM

Only if you 'build' links for the right  reasons.



#3 Jill

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Posted 10 October 2013 - 08:28 AM

I just want to know our old link building strategies such as social bookmarking, directory submission still in use

Those will not help your SEO efforts at all. 



#4 J9473920

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Posted 16 October 2013 - 09:29 AM

Sorry to steal someone else's thread but I have the same question (:

What kind of backlinks should we focus on for SEO purposed, but a good practice SEO that will "live forever" as your articles say (:

 

Thanks and enjoy your day!



#5 chrishirst

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Posted 16 October 2013 - 11:26 AM

What kind of backlinks should we focus on for SEO purposed,

YOU, don't.

 

but a good practice SEO that will "live forever" as your articles say

 

 

NOT chasing links for "SEO".



#6 Jill

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Posted 16 October 2013 - 11:43 AM

 

YOU, don't.

 

 

 

Exactly!  You create stuff on your website that's worth linking to, and you market it to those interested parties who are in a position to either link to it, mention it to others or simply enjoy it themselves.



#7 Julie

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Posted 06 November 2013 - 04:23 AM

ok... thanks Jill... but now which new strategies we can use for link building?



#8 Jill

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Posted 06 November 2013 - 08:40 AM

Julie see this article: http://www.highranki...dia-and-seo-358



#9 torka

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Posted 06 November 2013 - 09:28 AM

I've said it before and I'll say it again now: "link building" is a terrible misnomer. A phrase I wish had never come into being. It totally gives people the wrong idea about links.

 

Any link you "build" yourself is going to be a low-value link. As soon as Google figures out it's a link you bestowed on yourself, it will lose whatever value it might have once had. It, and every other link like it, now and forever. And Google is getting very good at identifying these self-generated links.

 

That's why a lot of old-school "link building" tactics don't work so well anymore. Things like guest posts on low-quality blogs (you know, the kind that accept guest posts from anybody, covering any topic, loaded with links pointing back to the contributors website), directory submissions, social bookmarking, blog comment spam, forum comment spam, etc. etc. etc.

 

They're just not good links. They never were good links. Anybody who relied on those for their site's well-being were building on a foundation of quicksand.

 

Much better would be to think about "link acquisition" or "link attraction." Make your site the best it can be, then market the heck out of that sucker. Do whatever you have to do to put it in front of people who should know about it. Take out ads, rent billboards, update social media, hand out flyers, chat it up, whatever. The idea is not to directly build links but rather to build awareness of the greatness that is your website. The links will follow.

 

--Torka :oldfogey:


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