I have an "old fashioned" web site that has done pretty well for our one main search term for 10 years.
But our ranking has fallen from 1-2 to 4-5 (on page 1) and it may be because we have zero social media efforts.
So, I am seeking general, high level advice on what basic steps should be done to "get social."
I see that some sites have links to social media (Twitter, Face Book, Pinterest, Google+ etc) - can I assume they are just soliciting likes?
But I also have read a little about accounts that help you manage all this (e.g. SproutSocial) so I am sure I am missing something - what do you need to do on the other end (that is, on the actual social media sites)?
And last, should I be creating blogs that point to my site? That seems a little cheesy - my product really doesn't change much over time I can't imagine what I would keep yammering on about on a blog page...?
As you can see I am very ignorant about these new concepts. I am not asking for details here, just a few sentences offering an overview of what's important, and the steps to take to get started.
Many thanks in advance!