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Webmaster Tools; Content Keywords

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#1 seocoffee


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Posted 24 September 2013 - 11:52 AM

I am looking at Content Keywords within Webmaster tools, and I have some questions about the data.
1) The number one Keyword Significance is 100% and Occurrences is 216. What does this mean? 
2) Then there is variants encountered, its giving me the main keyword and then it gives me a word that doesnt exist, it looks like a mistake. This is not a word. It the main keyword root word with a "s" on the end of it. This makes no sense.
3) Next, it says "Google found the keyword "YoYo Players" (I made that up, lol!) and its variants on these top pages:"

It then gives me Top URLS, it's listing about 8 of them. I understand this, it's just telling me what's on the pages as far as the keyword.


My questions are in points 1 and 2.











#2 chrishirst


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Posted 25 September 2013 - 06:01 AM

Occurences are, guess what, the number of times the word occurs in the documents that Google have indexed.



Significance is how significant (important, representative, relevant) that word appears to be to the documents on your URLs based on the number of times it appears.


For the "experts" reading this It is the word COUNT not the word density


Variants are,  ..  well variations of the root word, so 'allowed' could have variants of 'allowing', 'allows' and so on.


For the "experts", it does NOT mean that Google is using LSI, Stemming and all the other fanciful ideas.

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