Hello, I have a question regarding landing pages for Google AdWords. My company sells tweezers for electronics assembly. From my search query reports I see people searching for lots of different terms which refer to our main tweezer line, such as - semiconductor tweezers, cleanroom tweezers, scientific tweezers, chip handling tweezers.
Here's my conundrum...I would like to create ad groups within the tweezer campaign specific to each of these keyword phrases. They are very specific, so although they wouldn't be searched for as often they are very targeted to our products. I feel like if I'm targeting these specific keywords with ads that match very closely, people would be more likely to click.
Only problem is, all of these keywords match up to the same page of tweezers. Our metal high precision tweezers are used for all of these things, so that would be the best page to send people to for choosing the style they need.
Would it be best to take the current tweezer page and use it to create a separate landing page named www.mywebsite/cleanroom-tweezers.html and then optimize it for "cleanroom tweezers" and do this for each example? Or maybe just have all specific ad groups pointing to the current page that does describe in detail what the tweezers are used for?
Any thoughts would be very welcome! Thanks, Jackie