I was wondering exactly how to do this since i have read some on it, but still i am unclear of of exactly what needs to be done.
There is a blog on my niche that has been posted for a while, I have been given the account and the password, so i can log into these posts and make edits. I was asked to go into these older blogs, and place keyword search terms that would help the ranking on the site, for example increase the traffic.
Do I need to go into the posts, and simply do a anchor text like this: <a href="http://www.example.com">Example Anchor Text</a>
to the existing words in the post, or do i need to some how add some high volume keywords phrases in the post and then do a anchor text on those new keywords that I have found and I am adding once i figure out which ones have the most traffic volume?
Am i close to understanding this concept? This is considered to be Off-Page SEO correct?
Edited by seocoffee, 19 September 2013 - 01:27 PM.