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Older Site Ranks High With No Backlinks, What Should I Do?

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#1 seoguy2013


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Posted 15 September 2013 - 07:44 PM

Hello, i have a site thats been around a long time that has no backlinks.
They want me to update the appearance of the site.
I am concerned that if i migrate this site to WordPress, like they want me to,
The site might some how loose its first page, 4th down ranking.
How can i be sure if i change anything on this site,
It wont loose its ranking?
This site has no backlinks at all, should i attempt to do off-page SEO to this?
How would you deal with this? Should i tell them that any changes at all to this site might loose its
Ranking in google? Since google made the panda and penguin updates
Everyone is running around not knowing exactly what to do.
The more i read, the more i find contridictions about this.

#2 torka


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Posted 16 September 2013 - 09:05 AM

What makes you think the site has NO incoming links? It's my experience that a site will not stay in the index long, much less rank well for a useful keyword, with absolutely no incoming links.


Migrating to Wordpress shouldn't be a problem as long as you maintain the same basic internal site navigation/architecture and either (1) customize the permalinks so your page URLs don't change or (2) set up 301 permanent redirects from the old URLs to the corresponding new URLs. If (for instance) you change things to push some existing internal links off the home page, or use a new menu that adds more links to the page code (or takes away existing links from the page code), then this could have an effect, but that would be because of changing the site internal linking, not because of migrating to WP.


My :02:


--Torka :propeller:

#3 bobmeetin


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Posted 16 September 2013 - 09:51 AM

You make the site sound fairly basic, meaning that the migration may be trivial.  You should get comfortable with setting up 301 redirects. Torka knows.  Some things will change - period - and you will need to create some redirects. In doing this I take an  inventory of all the old pages and map them to the new ones in the .htaccess file.


You can never be sure but if you follow good practices things usually work out.


Not a single backlink is unusual. Even small local sites eventually get picked up by some of the trivial local listing services over time.  Try reading Tips for New SEOs.


BTW, you want to rank for key phrases, key words, not the site or site name itself.

Edited by bobmeetin, 16 September 2013 - 07:38 PM.

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