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Best Way To Optimize For Numerous Locals


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7 replies to this topic

#1 designbug

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Posted 09 September 2013 - 12:45 AM

Hi there,

 

I have a client who needs to attract traffic from approximately 17 cities/areas in four bordering states for approximately 30 different key words/phrases. All her services are available for all these locations, so her services are not location specific. In other words I cannot optimize Service 1 for one or two cities, Service 1 is available to all folks in this area by going to her (single) location. She does have pages on her website dedicated to each of her services.

 

I could be wrong but as I recall it's not recommended to simply add a list of "Service Areas" on a page in order to include all the various cities/areas. My thought is to just optimize for the four states leaving the specific locations (other than hers) out of the mix.

 

Agree? Disagree? Better/more effective ideas or suggestions?

 

Thanks!

Deb

 



#2 Alan Perkins

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Posted 09 September 2013 - 03:26 AM

It depends.

 

If it's a somewhat unique service your client offers, such that there isn't much competition in those 17 cities and 4 states, then adding a list of service areas may be the way to go.

 

But if it's a generic service - e.g. real estate, accountancy, law - with lots of competition in those areas, then

  1. a simple list of service areas isn't going to help rankings much anyway and
  2. it could come across as "needy" at best and "pathetic" or "spammy" at worst

In this case you need to act as much as possible as if you were in those cities and states. For example, you need to write content targeted at people in those individual places. Find your niche and angle ... to continue the content example, even if your client did rank, and you achieved lots of visitors to your client's site, why would those visitors make contact with your client when there are plenty of other providers closer to home for them? Answering questions like that could be the start to your content efforts.



#3 designbug

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Posted 09 September 2013 - 04:11 AM

She and her business are located in a not so populated area so she's trying to attract folks from a reasonably wider area where the populations are higher.



#4 Alan Perkins

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Posted 09 September 2013 - 10:48 AM

OK, but if she got traffic from that wider area, could she convert it into actual business? No point spending time/effort/money to get the traffic if you can't convert it into something of value ...



#5 designbug

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Posted 09 September 2013 - 12:12 PM

She believes she could. The areas she wants to hit don't have competition in her field.



#6 Alan Perkins

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Posted 09 September 2013 - 02:53 PM

No competition in 17 cities and four states? That sounds unlikely. But if it is indeed the case then she should not have to work too hard for rankings. A simple list may be enough ...



#7 bobmeetin

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Posted 09 September 2013 - 08:00 PM

She one one business location? Meaning not viable for local search?



#8 designbug

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Posted 09 September 2013 - 09:39 PM

No competition in 17 cities and four states? That sounds unlikely. But if it is indeed the case then she should not have to work too hard for rankings. A simple list may be enough ...

She moved earlier this year due to husband's job relocation so she's gone from very big city to a low population, low income area thus the need to seek traffic from surrounding states. Where she's at now is near the "corner" of four bordering states. Yes, one person business and only one of these other states with people in like-businesses.



She one one business location? Meaning not viable for local search?

Are you talking PPC/Adwords?






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