I have a client who needs to attract traffic from approximately 17 cities/areas in four bordering states for approximately 30 different key words/phrases. All her services are available for all these locations, so her services are not location specific. In other words I cannot optimize Service 1 for one or two cities, Service 1 is available to all folks in this area by going to her (single) location. She does have pages on her website dedicated to each of her services.
I could be wrong but as I recall it's not recommended to simply add a list of "Service Areas" on a page in order to include all the various cities/areas. My thought is to just optimize for the four states leaving the specific locations (other than hers) out of the mix.
Agree? Disagree? Better/more effective ideas or suggestions?