Very new to SEO. One of the most overwhelming comments I see in ranking high with google is to continually create rock solid content. How is this possible however when my business page never has content added as it is just that - a business page and not a blog.
Unsure if never changing anything or adding content will have a negative effect.
Also, has anyone had success in creating a personal website to gain authority in a certain field and then linked it back to their business profile which offer the services at a cost ? Confused about how I should set this up.
Thanks in advance.