Hi Everyone, I am trying to get to the bottom of an anomaly in the rankings for one our targeted keywords. I work for a company that has had a website for about 7 years but started doing consistent SEO a year ago. We use AuthorityLabs to monitor our SERPs rankings and have been steadily improving for our targeted keywords. However, there are a few keywords that we rank so low on, AuthorityLabs doesn't even register our positions for them. This past Saturday I checked AuthorityLabs and saw that we all of a sudden ranked 13th for a keyword that AuthorityLabs has never registered a ranking for. Unfortunately by Monday, we dropped off the charts again.
There were no changes made to our site over those couple days. I know rankings fluctuate but I am wondering if anyone can shed any light on our rapid climb, followed by our rapid descent? Thanks