Our company is a newly found online retail store. We want to look for a PPC management company, but we don't know where to start? How do we know the credibility of the company and such? Any reference / suggestion on how to start finding a credible company would be great. Thanks
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How Should I Start Looking For A Ppc Management Company?
Posted 19 August 2013 - 10:39 AM
There are lots of reputable PPC companies out there. There are also lots of less-experienced/less-skilled companies, so you do have to be careful.
Go through Google and Bing's online help/tutorials for their PPC services, maybe read an introductory/"Dummies" book about PPC, so you understand the basics about how it works and what sort of results you can/should expect.
Talk to other business owners who have used PPC services and see who they recommend.
Have a chat with several companies. Determine which one(s) you feel most comfortable with, which ones seem to be most realistic in their promises, which one(s) fit your budget. If you get the feeling somebody's trying a little too hard to get your business, or that their promises sound a little too good to be true, don't ignore those "gut feelings" -- your gut may be trying to tell you something important.
Ask companies you're considering to furnish you with references, and follow up with them.
Get everything in writing.
Remember, this company is not only getting a fee from your company, you're putting them in charge of spending a potentially significant amount of your company's money, so monitor your results. Use Google Analytics (or another analytics program) to check your sales and conversions. In GoAn, you'll want to be sure to check the Multi Channel Funnel reports (or the equivalent in your chosen analytics program) to make sure you're giving your PPC ads credit for all the conversions where they assisted, not just those where they were the last click.
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